What is Organic Traffic and Why is it Important?

Terms like direct traffic, paid traffic, and organic traffic can be confusing if you’re only just taking your beginning steps into the world of digital marketing. This article will give you a quick overview regarding organic traffic, why it is important, and how you can increase it with ease. Without further ado, let’s get to it. 

Understanding Organic Traffic

The term organic traffic describes visitors to a website from organic search results rather than paid ads. When users enter queries on search engines like Google or Bing, they get a set of results, including top organic pages and ads. Users that click on organic results to visit a website are recorded as organic search traffic by analytics tools. 

Organic vs. Paid Traffic 

The primary difference between organic and paid traffic is that organic traffic is completely free while paid traffic incurs costs. To get traffic from search engines, you have two options: use SEO to rank your website high in search results without paying for it or place paid ads on top of organic results using Google Ads. 

SEO allows you to get traffic for free at any given time, but it takes some time to work and produce measurable results. On the flip side, pay-per-click (PPC) ads get you quick results, but you will end up paying for each click and visit to your website. 

PPC ads only last until your budget runs out. By contrast, organic results will continue driving traffic to your pages as long as you’re able to maintain good rankings on Google. This makes SEO a much more sustainable model for pulling recurring organic traffic to your target pages. 

Importance of Organic Traffic 

Organic traffic is important for any website. In fact, it is much more impactful in the long run than paid traffic. Even traffic from social media platforms like Facebook pales in comparison to organic traffic. The reason why organic traffic is important has to do with the fact that it is targeted. 

Users entering a query in search engines have a specific concern. If you provide them an answer or solution to the said concern, the chances of you gaining a new follower, email subscriber, or customer will be greater. Moreover, organic traffic is essential for increasing website trust, which has numerous other benefits. 

Users blindly trust websites that rank highly on search engines, increasing your chances of success of converting visitors, even more so than visitors coming from social media platforms or other mediums.  

Increasing Organic Traffic 

The best ways to increase organic traffic to your website involve following effective SEO practices, such as:

1. Only produce content that is of interest to your target audience. 
2. Use search terms/keywords throughout your content. 
3. Get links from reliable websites. 
4. Ensure your website is easy to use. 

These are only the bare essentials of an SEO-friendly website. The optimization actions and strategies necessary for boosting your website high on Google are seldom pulled off so easily. It’s an ongoing process that demands continuous experimentation, performance monitoring, and the marriage of data-driven optimization and creativity. 

You save money, but you expend more time and energy to secure a strong organic position for your website with SEO. And the best part? It truly pays off in the long run by making organic traffic the primary source of visitors to your site.