The digital world requires businesses and companies to create a brand identity to reach their true potential. If you own a lackluster brand, you will need to up your game to ensure you stay ahead of the curve. With a powerful brand identity, you will make it possible for your target audience to relate and understand what your brand really has to offer. If you want a powerful brand identity design, then you are in luck, as you will find everything you need right here.
Identity your Purpose
Every brand typically serves a purpose, what is yours? With a brand purpose you will be able to position yourself more effectively. If done correctly, it will make your service or product more desirable. In this day and age, consumers focus on brands that have a purpose beyond keeping shareholders or investors happy or doing business.
It is the duty of the CEO, founder and brand owners to establish a purpose and also make sure it reflects through the organization. This will not only motivate employees, but it will motivate potential customers as well. When people are motivated, they will surely help you in building a powerful brand identity.
If you are having a hard time with the communication of your brand purpose, try to identify how your product or service is making lives easier, changing lives, being a resource or solving challenges. In the end, this is why people will choose to do business with you, not only because you offer an outstanding product or service.Understanding this will bring you closer to creating a powerful brand identity.
Differentiate Yourself
If it was not obvious enough, you will need to differentiate yourself from the rest of the crowd. This will help your business in the long run. When creating a powerful brand identity, you will need to consider your business’ uniqueness.
When communicating with your target audience, you need to explain how you are different from your competitors. To do so, here are three factors that will do wonders for you:
- Reverence:
This refers to the respect or honor shown towards your brand. This should be your first goal while creating a powerful brand identity.
- Recall:
Recall is the extent to which a product, service or brand name is recalled. With a powerful brand identity, you can make the process easier than ever before.
- Revenue:
Once you have acquired recall and reverence, it will automatically lead to an increase in revenue.
Focus on Brand Visual Identity
What people see should reflect across the board for your brand. Popular brands like Nike and Apple manage to nail their visual identity with their brand message each and every time. You too can stand out by understanding a few things that contribute to your overall brand visual identity.
To build a visual identity that clearly reflects your brand message, you will need to consider the following questions:
- How do you want people to act, respond or feel about your brand?
- What will followers see on their feeds?
- What story do you plan on telling with photos?
- How can you reinforce your brand’s visual message through branded merchandise?
- Choose your brand identity color palette
Be Careful about what you Say
When it comes to creating a powerful brand identity, it may look simple on paper. To gain power, you will need to be respected. Respect can only be established by what you are saying and how you are saying it. Believe it or not, what you write or speak becomes a part of your brand communication.
The content on your website, a conversational email or a headline that attracts social media attention – they all contribute towards a powerful brand identity. To effectively communicate your brand message, take the following questions into your consideration:
- What stands out about the way you speak?
- Is your content perfect all around?
- Are your headlines click-worthy?
Deliver Real Value
The way your services, products or offerings benefit your target audience is vital for your digital brand. What value are you actually delivering? To identity, communicate and enhance your brand value for maximum impact, consider these questions:
- What are your strengths?– Knowing what you do well is necessary to define the necessary elements of your brand value.
- How are you sharing your uniqueness?– Find out about what the world looks forward to from you.
- What are you doing to increase value?– Even though you may be an industry leader, you can never stop learning.
Conclusion
Creating a powerful brand identity does not have to be difficult or complicated. Pay close attention to your product or service to evaluate how it solves problems, makes lives easier or is a valuable resource. Then, consider your brand’s uniqueness to position it properly. Earn respect by being careful about what you say and the way you say it. Deliver real value so that your brand benefits a powerful brand identity.
