Running a business of any size requires you to be familiar with what’s happening in the digital landscape. To stay ahead, you need to know the latest digital marketing trends and what you can do to incorporate these into your business to make it more successful.
Imagine having a website that doesn’t load in milliseconds or offering a browser-based service that doesn’t respond well. To avoid such situations, read a little about the current trends to stay ahead of the competition.
Introducing WEB 3.0
The 3rd generation of the World Wide Web is coming, and you should be a part of it. We strongly recommend embracing the trends that are building Web 3.0 because these will be the foundations of how the Internet works in the future. If you sign up for a Web3 bootcamp that teaches you the fundamentals of Web3 coding languages like Solidity, you can get a head start.
Nowadays, we have Web 2.0 based on cloud computing, HTML, CSS, and JavaScript. All the data storage is centralized, and we rely on said centralization to access the necessary files. There are many benefits of Web 3.0, and we’re going to go through a few, including other digital marketing trends.
Cloud Technologies
The current Web relies heavily on cloud computing, but it’s still a centralized structure, as databases and information transactions can be traced. If you’re a successful business owner, cloud technologies are a must for your services.
It doesn’t matter if you’re running a restaurant or a consultation agency dealing with finance. You need to have a website that’s based on the cloud to avoid downtime and make subscriptions, sign-ups, payments, and other services easier for your clients.
AI and Machine Learning
As businesses have access to an enormous amount of data, we need to consider what we can do with it. We can use machine learning platforms to gather data and analyze it to find a solution to any issue.
Artificial intelligence and machine learning are a combination that can provide you with the insights needed to stay ahead of your competition. Here are some benefits of AI that can yield profits and increase your customers’ loyalty:
- Improved organization
Artificial intelligence can help keep up with organizational issues, such as overlapping meetings, project management, resource allocation, budgeting, etc. - Error reduction
Integrating AI and machine learning into the data structures helps to identify and rectify almost any kind of mistake, which greatly facilitates the process. - Customer experience
Finally, it all comes down to flawless customer experiences because that’s what’s important. If the business is running smoothly, the customer will probably be satisfied. Furthermore, AI technologies play a crucial role in customer journey orchestration, enabling a business to deliver a seamless and personalized customer experience across multiple channels.
Blockchain, NFTs, and the Metaverse
Get onto the blockchain technology expedition. If you’re into finance, the best thing to do is to offer a blockchain technology-based system to your clients. Their transactions become more discreet, and they are more satisfied.
Even if you’re not into any kind of business, investing in a bit of crypto can come a long way. Another thing to look into is NFTs (Non-Fungible Tokens). Similar to cryptocurrencies, NFTs are assets, but they’re not fungible.
Each NFT is unique and one of a kind, and represents a digital piece of art such as a video, a music file, an image, etc. Luckily, you can create your NFT design using NFT creation software. These amazing technologies are building up to the Metaverse.
Metaverse involves virtual and augmented reality and combines features of the digital and physical worlds. If you can help your business become a part of it by building a virtual shop or similar, you’re already ahead.
Incorporating the Latest Digital Marketing Trends
There are three types of digital marketing trends you should focus on in 2022:
1. Social Media Marketing Trends
Social media marketing should be an integral part of every business’s marketing strategy. Especially now that TikTok is on the rise, overlooking it as well as other dominating networks such as Facebook and Instagram is not an option. Consider these trends to increase your social media engagement:
- Short-form videos
Instead of using long explainer videos on your social media profiles, try short videos that contain key points. They are more likely to help you get new customers and clients. - Infographics
The best thing to do is post infographics that contain bits of information on the product or service that you offer. Think about your experiences. It’s much easier to read all the info at once instead of searching for the specs. - Influencers
There are many popular people that influence social media communities. Use influencers to your advantage and get the best possible results on your social media profiles. - Paid ads
Advertising is still a superb way to go, but try not to be too forceful with your ads. Show the customers that they need your product or service and try to make it an experience for them.
2. Visual Marketing Trends
Apart from the suggested infographics and the short-form videos you can post on your social media profiles, there are other visual marketing trends you should look into. For example, think about your logo.
Logo designing is not that expensive, and it makes your brand stand out. Having a memorable logo will help you stay ahead of the competition. You can also hire a web designer to give your website the best possible look and functionality.
3. SEO Trends
Some other digital marketing tips that should never be overlooked include SEO. At this point in time, search engine algorithms do not solely rely on keywords but instead on relevance to your search query. This relevance is based on:
- Search location
If you’re searching for a specific keyword across the continent, it’s unlikely that your results are going to be from a country miles away. So, be location-specific in your content. - Keywords
Still, these contribute to relevance, as people type a word into the search bar to start the search. So, if a page contains your keyword, it’s likely to appear on the search results page. - Content
Finally, SEO professionals put a word on our webpage multiple times and think it is more relevant than the other pages containing the word. Remember, you need to integrate content that’s also quite relevant to the keyword.
Digital Video Formats for Efficient Data Storage
Finally, before posting videos on your business website, you need to consider which format is best for different videos, including how-to videos, informational videos, training videos, etc. Remember, storage is not infinite, so we need to focus on those formats that are storage-efficient.
By far, the best video format you can use is the MP4 format, as it’s supported by most browser apps and is space-saving. Plus, converting to another format like DVD to MP4 format will not affect the quality that much.
Conclusion
Make a smooth transition of your business to WEB 3.0. Incorporate as many trending technologies as you can, no matter which type of business you’re running. If you’re an individual, learn a bit about these because they can mean a lot in the future.
Once you hop onto the latest digital marketing trends journey, there is no stopping you from touching the pinnacle of success.
