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Building a brand is difficult, but re-building one after a failure is even more difficult. It is a well-known fact that human brain is naturally hard-wired to remember and talk about negative experiences more than the positive ones. Anything worth doing is difficult and if you have failed as a brand then reinvention may be […]

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Judging or accessing creative ideas or designs can be a difficult task as the evaluator must possess the particular skill to see eye to eye with the designer. The creative designs made can be on the principle of both rational and emotional but personal taste, liking or preferences can collide and not reach on to […]

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Since man began understanding things, he has been mired in his endless endeavor to make them simpler. Easy enough to be comprehended by anyone. The school of minimalism in logo design inspiration is not new, with its dignified proponents being found in every professional field of the world. Every artist, painter, sculptor or designer thrives […]

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