Category: Uncategorized

In business, it is important to look at your competitors and see what they are doing – what’s working for them, what’s bringing them sales, or what’s helping them create a buzz. This is what you commonly call competitor analysis. Take this one step further, and you have what is known as benchmarking. Simply put, […]

They key towards successful branding is to envision your business as an individual that is going to meet people and wants to leave an impact on them. If your business fails to create a personal feel towards the consumer, then your business won’t survive for very long. But the question that arises first is not […]

What are the essentials of a winning brand? How do you ensure that all of the internal and external people associated with your brand are on the same page? The modern business dynamics have redefined the way the “brand” word is used in multiple contexts. Your brand undoubtedly personifies your businesses personality and is crucial […]

When we start talking about logos, we stop looking ahead for a while and stop our association with it on the borders of the branding frontier but logos have had a deep, rich and an immensely interesting history with most of them having intriguing histories into their formation and budgets. A logo is an artistic […]

It is an unarguable fact that businesses do not need an online presence to reap benefits, rather an online presence has become an absolutely vital need if the business is to compete in today’s world. Many small businesses are now getting their websites developed to make a mark on the online world. It is nice […]

Evolution is as much a phenomena in the online market as it is in the natural world. As things change, you also need to alter your strategic mix to keep up with the trend and stay relevant but logos are a lot different from other marketing strategies in that they serve as identification marks to […]

If you want to run an e-commerce store then the first thing you need to understand is that it is not so different from running an actual storefront. You need to focus on customer service, product availability and make sure your shop looks inviting enough for a customer to step in and then have their […]

The most important thing startups should consider is how to build up a diverse and multi-faceted initial brand recognition strategy. Focusing on increasing brand recognition is an indispensable strategy as far as startups are concerned, no matter how powerful or innovative your product or service is. For brand recognition to be powerful, it has to […]

A while back we talked about the importance of the business card in the digital world of today. We discussed that even in the digital world of today the business card prospers in corporate business circles and is highly valued. A business card exchange is almost ceremonious in most countries and has its own set […]

Ever saw faces where there were none? Like when the headlights and front bumper of the car gives you an impression that you are seeing a face. This highly interesting phenomenon is called Pareidolia and it’s the best personification of how the human mind sees and perceives things with each thing eliciting a different kind […]