Sports and religion share a common bond in the fact that both of them tend to boast of a similar level of loyalty towards a single identity. In prehistoric times, there were warriors who fought with each other and sports offer a similar rush of adrenaline, albeit with all the blood and gore, making it […]
Read moreThe success of nearly everything on the online realm hinges heavily on how well an impression it makes with the user, whether they are ads, logos, banners or even the UI/UX interface of websites. Marketers use the word “Impressions” to gauge the number of visits each webpage had instead of referring them to as just […]
Read moreYou’ve never seen any other logo change the way you have seen Google’s? Google Doodles are the modified Google logos that show up on its homepage to celebrate a holiday, a person or even some event in history. There are times where you yourself wouldn’t know what Google is celebrating but the Doodle will trigger […]
Read moreEvery business aims to perfect their ideal logo that resonates with their brand image. With the substantial amount of creativity and energy that goes into materializing the product/ service idea, organizations are on the constant lookout for pairing the right visual and graphical representation with their brand name. With each passing year, some logo trends […]
Read moreWhen we start talking about businesses, branding seems to be the single most important topic that keeps generating so much attention. Branding determines whether a business lives or dies! It’s your voice out there, it’s a way to make your presence felt and most importantly its there to engage people with your products and services […]
Read moreWhen you delve out to make a logo, what are the things you start wondering about? Design, colors, graphics, outlay, texture, shapes, fonts, they are all integral parts of the logo design process, but is there something missing in there that is important? Yes, something is missing, but the highly surprising part is that its […]
Read moreLogos are at the forefront of your brand campaign serving as personifications of your vision and ideology as an organization but each different sector in business serves a different purpose, does that mean there should a different set of rules and niches for designing a logo in a certain domain? The answer is Yes! Different […]
Read moreSince prehistoric times, our minds have been hardwired to understand and respond to different kinds of stimuli that aided us in our survival in those wild times. But those psychological underpinnings still do hold value as we elicit the same kind of emotions after seeing certain colors as we did back then. The perception a […]
Read moreA logo is an insight in what your brand promises to give the customer, what it stands for, what the brand is at its core. In short, the logo is the accumulation of your brand identity in a beautifully designed package that appeals to your target market. This is not something you can make with […]
Read moreIn business, it is important to look at your competitors and see what they are doing – what’s working for them, what’s bringing them sales, or what’s helping them create a buzz. This is what you commonly call competitor analysis. Take this one step further, and you have what is known as benchmarking. Simply put, […]
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