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Firms often spend a huge amount of time and financial resources on getting their branding strategies right, to serve just one purpose and that is to initiate and sustain consumer interest. But the world has been changing drastically for the past couple of years. Smartphones and social media have infiltrated our lives as we look […]

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To design an amazing logo, there are a few skills which are absolutely necessary, these are: design abilities, creative thinking, and expert application. Whereas new designers with ability can create and deliver usable designs, it takes time to fully master the craft. Logo design is an important part of taking care of a company’s branding […]

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Each particular area, town, city, country, region has its own religious, moral, ethical and humanistic cultural values that the people residing in those areas respect and observe. These cultural values have been developed and passed down over generations and disrespecting them either intentionally or unintentionally can turn out to be disastrous for any brand. And […]

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When a brand wants to get a logo designed for itself, the foremost priority it places on is its uniqueness, but with so many industries that feature hundreds of thousands of similar companies also wanting to do the same, avoiding clichés becomes an immensely difficult problem to overcome. The advent of the digital world has […]

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