A logo serves as the graphical representation of a company, which is the key identification feature of a brand, most visible to the target market. Logos form an essential element of businesses’ overall brand identity as they are a mandatory imprint on the company’s website, advertisement and collateral. Generally, the colors and design of a […]
Read moreSo, once you get your hands on a really cool logo and have some really amazing advertisements going around for your brand, you take a step back and wonder, “Is this it?” Well, hold that thought right there because you are nowhere close to the end; a lot still needs doing. Branding isn’t just about […]
Read moreEvery business in the world wants to evolve into a strong brand, one with a unique brand identity and instant recognition. Telling a complete story without using a single word is a form of art all marketers strive to perfect. And one of the best ways of incorporating this art in your business is by […]
Read moreAn alternative way of attaining a contemporary logo design is to go through many online contests or crowd sourcing websites that are popping up all over the internet. Are these really a good idea, however? Can companies really get a modern brand logo of equal quality for a far cheaper price? This is the very […]
Read moreLogo design is a crucial phase in the journey of any serious business. When Bill Bowerman and Phil Knight founded Blue Ribbon Sports in 1971, they were on a lookout for a logo which could properly define their brand. Since Phil Knight was a teacher, he heard of a student called Carolyn Davidson at the […]
Read morePersonal Branding Important? Businesses have a distinct identity of their own and there is a lot that has been said by branding gurus and marketing experts on how businesses can develop their brand identities successfully and then sustain them for long term benefit. But personal branding is a relatively new phenomenon. We have come to […]
Read moreWe have brands and ads all around us but regardless of how many there are, only a few have brand power, even fewer enjoy the iconic brand status. A handful of brands can be recognized globally and have become integrated into the pop culture. All of these brands can be recognized through their logos and […]
Read moreSince the advent of conventional businesses, Logos have been there. Just like a human body has to have a face otherwise it looks odd, a business without a logo had always seemed incomplete. Irrespective of the size or scale of the business, the business had to have a logo, even if it meant to place […]
Read moreNearly every brand in the world has the same purpose i.e. of increasing brand recognition and recall and every other marketing and branding tool was geared to specifically works as a means to an end towards that very purpose, but, in this fast-paced world, nothing is static, not even this age-old branding purpose kit. The […]
Read moreFirms often spend a huge amount of time and financial resources on getting their branding strategies right, to serve just one purpose and that is to initiate and sustain consumer interest. But the world has been changing drastically for the past couple of years. Smartphones and social media have infiltrated our lives as we look […]
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