There are almost EIGHT billion people in the world. More than FIVE billion of them are on social media, as per Smart Insights. Now, I am not saying all five billion of them are your consumers – unless you’re selling air, then they all need that – it is safe to estimate that millions or […]
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According to a recent survey, 64% of the consumers said their purchase decisions were influenced by watching marketing videos on Facebook. When you’re creating a video with the objective of building your brand identity, you want to be able to make sure that you’re representing the core brand values in the best way possible in […]
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When you hear the name of a famous brand, you suddenly associate certain colors with the brand. One of the 4 C’s of Marketing is for Creating, and creating a great logo acts as a great beginning for your business. McDonalds yellow and red, the multi-colored Google, and the orange and white Soundcloud, for example. […]
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Just as errors occur in our lives, they also tend to happen on the websites. The 404 page is a page with an error code which means the web page your visitor is trying to get to can no longer be found. There can be multiple reasons for the occurrence of this error; this could […]
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In the rapidly advancing online environment, there may be a lot of potential points of interest for the engineers, the writers and the enthusiasts but for the investors and the purely business-focused teams, it’s only about one clear and distinguishing factor: the popularity of the platform or the number of visitors accessing that platform. With […]
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Marketing used to be centered around the four P’s . They’ve been taught across various marketing and business schools: Product, Price, Place & Promotion. Slowly and gradually as the world has evolved and with the uprising of the digital channels in the recent years, these have become almost obsolete and have been replaced by the […]
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What are call to action buttons? They are actually digital canvases. You can create your art on them. There is a very simple reason for this analogy. What is art? It is someone’s skill put together to create such an appeal that invokes emotions. We all feel something when we see good art, don’t we? […]
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Hewlett-Packard, Apple, Google; do you know what is common among these companies? All of them started with just a garage for their entire operations! As we know, now these companies have grown and evolved into industry behemoths and dominate their respective industries. We all know the value and importance of the small business industry. In […]
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A brand’s identity, much like a personal identity, defines what it stands for; it’s characteristics, qualities and how it differs from other brands. However, unlike human beings, brands are not born with innate identities and this presents business owners with a blank canvas on which to craft a brand identity from scratch. While it can […]
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Check the boxes below that apply to you before you invest time in reading this article: I want to establish and expand my brand I want to increase the visibility and awareness of my brand I want to promote products and services I want to provide better customer service to build credible and lasting relationships […]
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