We all love to create memories. We not only want to live in the moment but also preserve it in any form to look back at it a few years later. Why do we do this? Because when we look back at our cherished moments, we want to be overwhelmed with nostalgia. While we all move forward in our lives, embrace modern tech, and live in the present, from time to time, we yearn to be taken back to the past. That’s the power of memories. They are vintage and classic and never cease to make us smile. The power of the past can also be used in branding to evoke a sense of joy over the times we lived through, and this can be achieved with vintage logos.

Logos and the art of remembrance

Logos, those seemingly simple emblems, possess a hidden power to tap into our memories. Their evocative shapes and colors act as triggers, unlocking doors to past experiences and emotions. Nike’s swoosh whisks us back to childhood playgrounds. McDonald’s golden arches help us smell the scent of greasy fries.

This magic hinges on our brains forming intricate associations between visual cues and personal experiences. So, when we encounter a familiar logo, it’s not just a brand identifier, it’s a portal to a time capsule, instantly transporting us back to a specific moment, feeling, or even a person. In this way, logos transcend their commercial purpose, becoming cherished fragments of our personal narratives, whispering stories with every glance.

Creating the buzz with vintage logos

While logos hold the power to evoke recognition of any era, vintage logos are a special key to unlocking the warm, fuzzy feelings of nostalgia. By leveraging this emotional connection, businesses can build powerful brand identities that resonate deeply with their target audience.

Whether or not a company should have a vintage business logo depends on several factors, including the type of business, target audience, and desired brand image.

The basic rules of designing a vintage logo are almost the same as those of other logo types. It starts with understanding your target audience and ends with a complete design, adding all the elements to come up with a logo that evokes swift recognition and prolonged remembrance.

Before we dive deep into how vintage logos could help your branding, let’s understand how these logos evolved and what the unique characteristics of these logos were during different eras.

The evolution of vintage logos

Vintage logos can be classified into distinct eras based on their style and evolution, reflecting the design trends and cultural influences of the times. Here’s a general classification, keeping in mind that design movements often overlap, and specific styles may persist beyond their designated eras:

Victorian Era (1837–1901): The style characteristics of these logos were elaborate ornamentation with intricate details and decorative elements. The designs included elements like flourishes, serifs, decorative frames, and heraldic symbols.

Art Nouveau (1890s–1910s): These logos had an organic form, with flowing lines and decorative motifs inspired by nature. They usually were created with curved lines, floral patterns, and stylized plant forms. The logos of Cadilac in the early 90s were an example of Art Nouveau design.

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Art Deco (1920s–1930s): These logos were mostly geometric shapes, dotted with bold lines, and symmetrical patterns. Zigzags, chevrons, stepped forms, and stylized representations of animals or objects were the main elements used in them.

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Mid-Century Modern (1930s–1960s): Mid-century modern logo design had clean lines and simplistic designs with a focus on functionality. They had minimalist typography, abstract shapes, and atomic or space-age motifs.

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Retro (1950s–1980s): Retro themes dominated the decades between the 1950s and 1980s, with vintage styles leaving a mark on almost all aspects of daily life. The logos in these eras were inspired by cultural embellishments and had bold colors, playful fonts, and a blend of modern and traditional elements. Typical elements in these logos were starbursts, swooshes, and references to pop culture of the time.

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Pros of using vintage logos

Now that you know the history of these logos, let’s look at the benefits of making these logos a part of your branding strategy.

• Vintage logos can evoke a sense of nostalgia and trust, creating a connection with older generations and implying a time-tested brand heritage. This can be especially beneficial for businesses selling traditional products or services.
• In a world saturated with modern, minimalist logos, a vintage design can stand out and make a memorable impression. This can be helpful for businesses looking to create a distinct brand identity.
• Certain vintage styles, like Art Deco or Mid-century Modern, can convey a sense of luxury, quality, and refinement. This can be attractive for businesses targeting high-end customers.

How to find a vintage logo for your brand

Understanding the characteristics and design elements associated with each era can help designers and businesses create the best vintage logos that authentically capture the spirit of their business. Combining elements from different eras can result in unique and eclectic designs that appeal to modern audiences while retaining a vintage aesthetic.

Digging for treasure

Like every other branding campaign, the plan to create a vintage logo for your brand is an elaborate process, and it starts with answering some basic questions:

• What are your brand’s core values, history, and target audience?
• Does your company have a rich history or a compelling narrative?
• Who are you trying to connect with? Who is your audience, and which era evokes nostalgia for them?
• How do your competitors utilize visual branding?

When you cover these aspects, you are sure about the visual representation of your brand and can move forward to decide which elements you require. This is a common practice before choosing any logo. Next, you begin with a rough outline of the logo you wish to see.

Back to the past

Your vintage designer logos adventure is all about immersing yourself in the chosen era’s design landscape. Think of it as riding into a time capsule and soaking up the inspiration. To make the most of your exploration, start by analyzing prominent logos of the era. Focus on the shapes, color palettes, fonts, and overall composition. How do they convey the era’s spirit? Identify recurring elements and design themes.

But don’t limit yourself to logos. Explore vintage posters, magazine covers, and advertising materials. These materials often showcase bolder, more experimental design elements and color combinations.

Look at the typography of the chosen era and go through popular fonts, their characteristics, and how they interact with other design elements. Understanding the typographic nuances will be crucial for choosing the right typeface for your logo.

The next step is a dive into the color palettes of the era. Study how they used color to evoke specific emotions and create visual impact. Consider the warm and earth tones of Art Deco, the vibrant oranges and blues of Mid-century Modern, or the psychedelic swirls of the 70s.

Understanding the cultural environment of the era can add depth to your logo’s meaning. So, research historical events, social movements, and technological advancements that influenced design trends.

As you gather your vintage logo inspiration, compile a mood board. This can be physical or digital, but it visually captures the key elements, colors, and emotions you want to evoke with your logo. Use images, textures, and even music snippets to build a sensory experience of the era and your brand’s connection to it.

Sketching the past with a modern vision

The next step is to translate your research and inspiration into tangible sketches. This stage is where your creative juices flow, and the vision for your logo begins to take shape.

Start by generating a multitude of quick, thumbnail-sized sketches. Don’t get bogged down in details at this stage, focus on exploring different layouts, fonts, and combinations of elements. Incorporate recognizable design elements from the chosen era, like emblems for Art Deco, geometric shapes for Mid-century Modern, or playful illustrations for the 70s.

While embracing the vintage vibe, inject subtle modern touches to ensure the logo feels relevant and impactful in the present day. This could be through minimal lines, a bold color choice, or a clever twist on a classic typeface.

Once you have raw iterations, share them with your trusted colleagues or even an online design community for constructive criticism and diverse perspectives. This can help you identify areas for improvement in your vintage logo design ideas.

Polishing the past for the present

This step is all about fine-tuning the details, ensuring optimal functionality, and building a strong connection with your audience.

Ensure the chosen color palette works across different mediums and applications. Vintage palettes might need slight adjustments for optimal digital display. Since this logo is for marketing in a digital era, check how your logo translates across different backgrounds, sizes, and platforms. Adjust details as needed for optimal visual impact.

For scalability, create vector formats for maintaining sharp lines and crispness. Keep the file in various formats (PNG, SVG, EPS) to accommodate different digital needs and printing requirements.

By focusing on these details, you can transform your vintage logo ideas from visually appealing images to powerful brand assets that connect with your audience on an emotional level, solidifying their place in the present and future of your company. If all these steps seem difficult, you can consult a retro logo maker to get things done for you. Handing in the task to the professionals will ensure that your brand makes the intended impact on the minds of the customers.

Final Thoughts

Once you have your vintage logo ready, consider a mini-campaign around the logo launch, sharing the design process, its historical inspiration, and how it connects to your brand story. This builds anticipation and engagement. There is no one-size-fits-all answer to whether or not modern businesses should use vintage logos. With careful planning and execution, a vintage logo can be a powerful tool for building a distinct and memorable brand identity.

Harry Seidler, an Austrian-Australian architect, once said,

“Great design doesn’t date.”

While he was talking about designs in general, the quote holds true for anything that catches our eye in the first look. A great design must mesmerize the onlooker with its simplicity, ingenuity, uniqueness and meaning. If something could combine all these traits, it can leave an impression which can never be erased. This is what a logo is meant to be, and one type of logo which is king when it comes to simplicity and recognition is a pictorial mark as a brand identity.

What is a pictorial logo?

A pictorial logo is a type of visual brand representation that relies primarily on a graphic or symbol to convey the identity of a brand or company. Unlike typographic logos that use stylized text or combination marks that incorporate both text and symbols, pictorial logos consist mainly of an illustrative or abstract image. These images are designed to be visually memorable and represent the core values, characteristics, or products associated with the brand. Pictorial logos are effective in conveying a brand’s identity in a simple and recognizable way, making them a powerful tool for brand recognition.

Recall the Nike’s swoosh. It is a pictorial logo. The apple of Apple, the bird of X, or the twin-tale mermaid of Starbucks these are all pictorial mark logo examples.

Pictorial logos Evolution

Pictorial logos have evolved from simple symbols to powerful tools for brand identity. Their importance lies in their ability to convey complex messages with simplicity, facilitate universal recognition, and adapt to the demands of a diverse and fast-paced media landscape.

Pictorial representations have been used throughout human history for communication and identification. From cave paintings to ancient symbols and heraldry, visuals have played a significant role in conveying messages. During the Renaissance and into the early modern period, merchants and traders adopted marks to identify their goods.

Since then, pictorial logos have evolved to take the form of modern-day striking visual masterpieces which get etched on our minds in an instance, and we recognize them in microseconds.

The psychology of recognition

Think of any popular brand and the first image that would come to your mind is its logo. The reason pictorial logos are such a big hit is because the human brain processes images 60,000X faster than words, as per entrepreneur.com. The types of logos provide such instant recognition that 9% of global brands didn’t include their business name in their logos.

According to research, cues provided by well-designed logos can lead to faster recognition, which is very helpful because consumers spend, on average, less than 15 seconds to make a purchase in many product categories.

Pictorial representations are retrieved from memory much faster than non-pictorial ones, especially when there is consistency across the various elements of visual brand identity. Because all logos contain some degree of pictorial representation (even logotypes, a stylized presentation of a name), retrieval is faster and more efficient because all elements can be processed simultaneously, and it does not have to follow a sequential pattern.

Types of pictorial logos

Abstract pictorial logos

For symbolism in logo design, stylized and abstract shapes are a great option. They often involve creative interpretations of objects or concepts related to the brand. For example, Nike Swoosh

Mascot logos

Mascot logos feature illustrated characters, often with human or animal traits, that personify the brand. These characters become the visual embodiment of the brand’s personality and values. For example: the Pringles Logo.

Literal pictorial logos

Literal logos depict realistic representations of objects, people, or scenes related to the brand. They aim for a clear and direct visual association with the brand’s products, services, or values. For example: Apple’s Apple with a bite taken off

Monogram pictorial logos

These logos combine letters or initials of the brand in a unique and artistic way to create a visual symbol. Monogram logos are a fusion of typography and symbolism. For example: the Louis Vuitton monogram

Emblem logos

Emblem logos consist of a symbol enclosed within a shape, often a circle or a shield, and accompanied by the brand’s name or a tagline. These logos convey a sense of tradition and authority. For example: the Harley-Davidson logo.

Combination logos

Combination logos integrate both a pictorial element and the brand name or initials. This combination allows for a flexible representation that can be used with or without the accompanying text. For example: the Adidas logo

Negative space logos

These logos cleverly use negative space to create a secondary image or meaning within the primary visual element. It adds an element of intrigue and sophistication to the design. For example: FedEx Logo (hidden arrow in negative space)

Benefits of pictorial logos

The most iconic brand symbols in the world are pictorial logos because they have immense benefits, ranging from swift recognition to timelessness.

Versatility across platforms

Pictorial logos excel in their adaptability across various platforms and mediums. Whether displayed on a small business card, a large billboard, a website, or even a mobile app icon, the simplicity and visual nature of pictorial logos ensure that they remain clear and recognizable regardless of size or format. This versatility makes them effective tools for maintaining brand consistency across a wide range of applications.

Easy recognition

Pictorial logos leverage the human brain’s natural inclination to recognize and process visual information quickly. By using simple and memorable images, these logos create a lasting impression on the audience. The immediate recognition factor is especially beneficial in today’s fast-paced world, where consumers are bombarded with information. A professional logo design with the right visuals allows a brand to stand out and be easily remembered in a cluttered visual landscape.

Transcending language barriers

Unlike logos heavily reliant on text, pictorial logos have the unique advantage of transcending language barriers. They communicate a brand’s identity and values through universally understood visuals, making them accessible to a global audience. This universal appeal is particularly crucial for businesses with an international presence or those targeting diverse markets where linguistic differences may pose challenges. Pictorial logos convey a brand’s essence without the need for translation, fostering a sense of connection across cultures.

Memorability and recall

Pictorial logos leverage the psychological principle of visual memory. Humans are inherently wired to remember images more effectively than text. A well-designed pictorial logo creates a strong association between the brand and its visual representation, enhancing memorability. This is particularly valuable in marketing and advertising, where the goal is to leave a lasting impression on the audience, increasing the likelihood of brand recall when they encounter the logo again.

Timeless appeal

Pictorial logos often have a timeless quality, as they rely on enduring symbols and images. Unlike trendy fonts or stylized text that may become dated, a carefully crafted pictorial logo can withstand the test of time. This longevity contributes to the overall brand consistency and stability, allowing the logo to remain relevant and effective for years if not decades.

Key considerations when choosing a pictorial mark

Designing an effective and attractive pictorial logo requires careful consideration of various elements to ensure that it conveys the intended message and resonates with the target audience. Here are some best practices and tips for creating impactful pictorial logos:

Simplicity

The design of the pictorial logo should be simple and sleek. It should be devoid of any complex geometric drawings. Take any pictorial logo, be it Pepsi’s circle or Domino’s domino, they all have the most basic imagery with an uncluttered design, making them memorable and recognizable.

Versatility

A pictorial logo, since it is a standalone visual representation of your brand, should be versatile to work well across different platforms and sizes. It should be recognizable whether displayed on a business card, website, or billboard.

Color considerations

The most important element of a pictorial logo is colors. While choosing the colors, you must imagine the brand message you want to convey and what colors would help you with that. They also have a huge impact on consumers’ psychology.

For example, red signifies passion, energy, excitement, and urgency. It is used by food brands (e.g., McDonald’s, KFC) to evoke emotions.

Blue means trust, reliability, professionalism, and calmness. Its usage is common in corporate logos, especially in finance (e.g., IBM, American Express) and technology (e.g., IBM, Intel) industries.

Yellow is about optimism, positivity, and warmth. It is seen in the logos of fast-food chains (e.g., McDonald’s, Subway) and brands that want to convey a cheerful image.

Purple depicts royalty, luxury, sophistication, and creativity. Therefore, it is common in serene and beauty brands (e.g., Cadbury, Hallmark) and high-end products.

Final Words

A company with a pictorial mark as its logo is bound to win the game of network recognition. Such is the value of a simple graphic representation of the company’s face. While there are several pictorial logo types to choose from, the basics of their designs are the same. It must be simple, scalable and an imagery which evokes prompt recognition

You have finally realized that SEO is the holy grail for your website to not end in the deepest pit of online oblivion. Now, you’re fully convinced that you need more eyes on your website, and SEO is going to get you there. Since you are clearly a novice, you’re lost in a sea of SEO jargon. The question of how to choose a company for SEO feels like a howling choice, one that you can’t make no matter how hard you try. Yes, we have all been there; some decades ago (who stumbled upon SEO when things were simple), others are now starting. Since we have been there, let’s make this choice easier for you.

One thing you’d understand is that the days of shady backlink schemes and ineffective keyword stuffing are over. Any company that offers you this first up, that company’s name should be crossed with as much brute force as you might have.

With this piece of advice, let’s go through the process of how to come up with a company that would be a perfect fit for your SEO goals – your kryptonite-busting Robin, your SEO-powered Batmobile, your very own Justice League of online visibility.

Determine your goals before you choose a company for SEO

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Yes, the first step in this process has to be taken by you, not the company. Your SEO goals could be anything between a full range of digital marketing services or just SEO. Knowing what you need from your SEO provider can help narrow down the options and make your search easier.

Generally, it is always a good idea to narrow down to the exact SEO problem which you need to address. For example, is your issue SERP visibility? Are you stuck on page 5 of Google? Is your website traffic as dry as the deserts in Nevada? Or you are getting a lot of visitors, but they are not buying anything. Maybe you are a local service provider and want to spread the word in the community.

All these issues have different solutions and require a different type of expertise. This nuanced analysis can help you find a company that has specific solutions, tailored to the issues you are facing.

What to look for when hiring an SEO company?

The search for the right company

Once you have identified the pain points, now is the time to look for solutions. But here’s a caveat: Don’t fall for empty promises and flashy websites. I mean, they are running a digital marketing company, so curating a flashy website isn’t really tough for them. But you must dig deeper. Check their case studies, client testimonials, and industry awards. Look for experience in your niche and a proven track record of success. You can read reviews on social media about them. If they have listed a client, reach out to them and ask about the service and results. A reliable agency should have no issues showing you their previous work and connecting you with their existing clients.

Arrange a consultation

The next part is to meet those to whom you are going to hand over the reins of your digital image. This is your chance to really gauge them to get peace of mind on whether they actually understand your issues and present viable solutions or not. In the consultation, you should ask them tough questions like their approach, target audience analysis, and the next part, reporting methods.

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Here are a few points that should be thoroughly examined and clearly communicated during the consultation:

Experience: Ask the company about their track record in working with businesses similar to yours, the challenges they’ve overcome, and the outcomes they’ve achieved. This insight provides a glimpse into their industry expertise.

Strategy: Ask them about the strategy they would deploy to fix your SEO-related issue. Talk to them about the tools they use. Do they prioritize on-page optimization, link building, or technical SEO? Can they translate data into actionable insights? How do they identify relevant keywords? Do they use specialized tools or rely on intuition? Whatever strategy they propose, ensure that it adheres to ethical practices. Black-hat techniques may yield quick results, but they can lead to search engine penalties and a damaged online reputation.

Cost: Transparency about service costs is fundamental. Discuss pricing structures, potential additional costs, and the overall investment required. A clear understanding of the financial aspect helps avoid surprises down the road.

Timeline: Clearly set up a timeline for the project and desired results. Understanding when you can anticipate results is crucial for managing expectations and aligning your business goals with the proposed strategies.

One important aspect, which is rather intangible but must be considered, is the vibe factor. This is a professional agreement where one side is paying the other side for their services. But a big part of this transaction is communication and understanding each other. So, during the consultation, get a feel for the company’s communication style: Do they listen actively and answer your questions clearly? Do they communicate regularly and proactively? Are they incorporating your feedback or not? This is important if you’re wondering what to look for in an SEO company.

This consultation process is not about finding flaws but about assessing compatibility. The right SEO company should feel like a natural extension of your team, a partner in your quest for online dominance.

Pay attention to your gut feeling during interactions with potential SEO companies. If something feels off or if promises seem too good to be true, it’s crucial to trust your instincts.

Inquire about customization

Here is what Chuck Price, the Founder of Measurable SEO, has to say about SEO not being a one-size-fits-all all strategy:

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Every business is unique, so your SEO strategy should be tailored to your specific needs. Whether you’re focused on brand awareness, lead generation, e-commerce sales, or another goal, a customized SEO strategy can be designed to align with and support your specific business objectives. Say you want improvements to your e-commerce site; you’d know how to find an SEO company for website. For small businesses, this question boils down to how to select the best SEO company for small business.

So, customization and tailored solutions are key here. The level of competition in every industry varies, and your SEO strategy needs to be tailored accordingly. A customized approach considers the competitive landscape and identifies unique opportunities and challenges specific to your business.

Getting an answer to this question also solves budget issues since finance is a key factor in shaping your SEO strategy. A customized plan takes into account your budget constraints and allocates resources strategically to maximize the impact on the areas that matter most to your business goals.

Finally, a customized SEO strategy will align with and complement your overall marketing efforts. It will integrate seamlessly with other marketing channels, creating a cohesive and effective marketing strategy.

Ask about ongoing support

SEO is a journey, not a destination. Choose a partner who will walk beside you, celebrate your wins, and help you overcome any challenges along the way.

It is an ongoing process that requires continuous attention and adaptation to changing search engine algorithms, industry trends, and the competitive landscape. Continuous support is essential for maintaining visibility and achieving lasting results.

Understand how the company monitors the performance of your SEO campaign. Regular reporting and analysis of key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates are crucial for assessing the effectiveness of the strategy. Ask about the frequency and format of these reports.

Also, ask the company how they would respond to technical glitches like issues with website structure, mobile optimization, and page speed. These things require ongoing attention, and by clarifying these aspects, you ensure that the SEO company you choose is committed to the long-term success of your online presence and is equipped to adapt to the dynamic nature of the digital landscape.

Get multiple quotes

It might sound tedious, but you should not stop at doing this entire process once. You should carry out consultations with more than one company to really make an informed decision. The idea here is to reach out to multiple SEO companies and request detailed proposals. Ask for information about their services, strategies, timelines, and pricing structures. This will give you a clear overview of what each company is offering and do the cost and benefit analysis.

Once you have the details, compare the services offered by each company. Look for a comprehensive package that aligns with your goals. Since SEO companies may have different pricing models, such as hourly rates, monthly rates, or project-based pricing, understanding how each company charges for their services will determine which pricing model best fits your budget and needs.

Final Thoughts

This is pretty much all that’s there to help you find the perfect company to take away all your SEO woes. While the blog is about how to choose a company for SEO, here’s a word of advice for what comes next. Once you have entered an agreement, don’t be fidgety. Give the company ample time to implement its strategy. The goal here is to stay involved in the process and indulge in regular communication so that you know what is being done.

Mobile devices account for around half of the total global web traffic, as per Statista. So, it’s pretty apparent that you are losing out on a lot if you haven’t optimized your website for mobile devices yet.

If you are not serving your potential customers on their chosen device, it’s pretty simple for them to just tap that back button and check out your competition.

And what about your search engine visibility? Well, they don’t really like websites that aren’t mobile-friendly, so they might just drop them down in the search rankings a bit.

But here’s the real question: Does all of that mean you should only care about mobile devices?

Absolutely not—desktop is still winning the race to get potential customers to convert, sitting at 3.7% as per Contentsquare, while mobile traffic hangs around at 2.2%.

So, the right approach is to make your website responsive (adaptable to all screen sizes and resolutions).

Therefore, to help you, we are here to share the best practices and expert advice for making your website more responsive. So, read on.

Help Users Complete Their Objective by Removing Friction

When designing a website, take the mobile-first approach. This will help you figure out how you can help the users with what’s really important for them to do—their primary objective.

As you add features for tablets and then desktop computers, you can think about secondary objectives users might want to do that’ll lead them to the primary one, like user flows and CTAs (calls to action). But keep your main focus on what users want to do first and get rid of stuff that makes it harder for them to achieve their primary objective.

For instance, buying a product might be the primary objective for users. Signing up for a newsletter, which could lead to buying something later, might be less important.

So, it’s a good idea to make buying stuff super easy on mobiles, like having a simple one-page checkout. On desktops, you can have a more detailed checkout process since folks might find it easier to use. This way, you’re making sure users can do what they came to your website for without any unnecessary hurdles.

Optimize for Thumb-Friendly Usage

Creating a user-friendly design that works well on both desktop and mobile devices can be a bit tricky. You see, folks use their desktops with a mouse, but they’re tapping and swiping with their fingers on their mobiles.

Also, the way people hold these devices is different: desktops sit on a table, but mobile phones are held in our hands. These differences matter because they affect how designers whip up elements like buttons and menus that users need to interact with.

For example, on a desktop, it makes sense to have the main menu up on top. But on a mobile UX/UI, it’s better to chuck it down low because it’s easier for your thumb to reach.

For elements that users need to tap on frequently, keep them in the middle of the screen. Your thumb can easily reach the middle, but it’s hard for it to reach the sides and corners.

To ensure users can tap on important links and buttons without much effort, they should be at least as tall as your thumb when holding your phone (44px). If they’re too small, it gets pretty frustrating.

Prioritize Fluid/Adaptive Layouts by Default

Not everyone will be using their desktop browsers in full-screen mode. So, consider not only the responsive breakpoints of current devices but also the things that happen between those breakpoints.

Now, there’s this whole thing about fluid and fixed layouts in responsive design. Responsive breakpoints are great for sorting out how stuff appears on different devices, but make sure that your designs can kind of flow and adjust when the browser window changes size.

Here are some tips to remember when you’re working on designs that can adapt and change:

1. Use percentage-based measurements for elements so they can adjust smoothly.
2. Set minimum and maximum width limits to prevent things from getting too cramped or spread out.
3. Consider using SVG images. They stay sharp when you make them bigger or smaller, unlike JPGs and PNGs, which can get a bit pixelated.

Typography Can Also Be Adaptive

While UX designers typically use pixel units for website design, the modern web introduces a dynamic relationship between points and pixels. This change comes from the various resolutions found on different devices. For example, the iPhone 14 has a high 460 PPI (Pixels Per Inch).

As pixel sizes shrink, we can deliver crisper graphics in the same dimension. Apple calls this “Retina” tech, while Android calls it “HDPI.”

So, what’s the go? Depending on their resolutions, a 16px font size might look bigger or smaller on different devices. To tackle this challenge, web developers often use em units to set font sizes. Em units give us a responsive approach, with 1em being the same as 1 point.

Tools like Zeplin, Sympli, Marvel, and InVision facilitate communication and cooperation between designers and developers. While designers knock up the visual design and developers bring it to life with code, the whole product design workflow thrives on effective teamwork and communication.

Testing from Different Geographical Locations & Across Different Resolutions

Just like analyzing traffic from different devices visiting your website, segment the data by location to align with the user demographics you’re targeting or expecting.

Good VPNs can come in handy for simulating different geographic locations. This can be quite useful for testing your website’s responsiveness across various regions or countries.

While responsive design ensures your website looks and works smoothly on different devices and screen sizes, assessing how it performs in different network conditions and locations is equally crucial.

Consider screen resolutions that are becoming more popular. Even if they’re not very common right now, they might become more popular in the future. This way, designers can create user experiences (UX) that will stay good even if the types of screens people use change.

Wrapping Up

Create a detailed plan to sort things out right from the get-go in the design journey, especially if you are focused on the mobile-first approach for responsive web design.

You might come across a point where the design needs a bit more tweaking or see something that doesn’t work well on mobile screens.

Finding these issues early on is much better than dealing with them later—ideally before you add any visual aesthetics.

If you need help in boosting your small business site, contact us for responsive web development, and we will help you captivate customers and achieve your goals.

When was the last time you clicked on page 2 of Google search results? The answer is probably never, or a very long time ago when you were desperate to find relevant research papers for your college assignment. The point is you’re not alone in this disdain for page 2 results. There are over 8.5 billion searches on Google each day, and less than 1 percent of users click on page 2, according to Backlinko. So, what about your weblinks that are ranking for keywords on page 2? They are within striking distance of finding a position on page 1. This discussion gives us the route to our topic: striking distance keywords.

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What are striking distance keywords?

In simple terms, striking distance keywords are the keywords that a website ranks for between positions 11 and 30. Basically, they are the results on pages after page 1. We have established in the introduction that this ranking is as good as useless. No one is clicking on them.

It’s not all doom and gloom. There’s a silver lining to this dark cloud. See, these keywords are already ranking in search results. They are not just ranking at the ideal position, which results in high CTR on your web pages. But they present an opportunity. Improving an existing thing is far easier than creating something from scratch. This principle fits here, too. Instead of starting SEO from zero and trying to rank a new web page, it is much easier to improve the web page’s ranking for striking distance keywords.

Ways to optimize SEO using striking distance keywords

Identify keywords

Finding striking distance keywords is an important aspect of the Search Engine Optimization strategy. This gives you an idea about keywords that are well within your ranking range and have the potential to be moved to the first page. If you are already stressing over how to identify striking distance keywords, worry not. Today’s world is all about ease and automation. There are several tools you can use to identify striking distance keywords.

Google Search Console: Google Search Console provides valuable data on how your website is performing in search results. You can identify keywords that are already bringing some traffic to your site and see which ones are outside the top page.

Ahrefs: Ahrefs is another powerful SEO tool that offers a “Keyword Explorer” feature. Start by logging in to your Ahrefs account and go to the “Keywords Explorer” tool. Enter a keyword to get a list of its variants. This database lists keywords based on several factors, including keyword difficulty (KD), search volume, and clicks. To narrow down the list to striking distance keywords, apply the filter to include only keywords with KD scores that are below your website’s current authority level. These are the keywords you would want to target here.

SEMrush: It offers a keyword research tool that provides insights into KD, search volume, and related keywords. It also has a “Keyword Gap” feature that allows you to compare your website’s keyword performance with competitors. It also gives you an insight into the blended rank of striking distance keywords.

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Moz: “Moz Keyword Explorer” is also a valuable resource for finding striking distance keywords. After logging into your Moz account, navigate to the Moz Keyword Explorer tool. In the dashboard, you’ll enter your target keyword or phrase. After entering your target keyword, you’ll be presented with a keyword overview. Scroll down to the “Keyword Suggestions” section. Here, you will have a list of keyword suggestions related to your target keyword. These suggestions can include long-tail keywords, latent semantic indexing (LSI) keywords, synonyms, and variations, basically your striking distance keywords.

Now that you have a list of keywords that you can target, the next stage is to start implementing a strategy to benefit from them.

This includes a number of steps, which vary in terms of work and deliverables, but some of the methods guarantee a sure-shot success at getting dividends of targeting the striking distance keywords. Let’s discuss some of those steps here:

Repurpose old content

Editing old content is always an effective way to improve SEO without putting in much effort. This is also true for striking distance keywords. Here’s how to go about this process step-by-step:

Content gap analysis: Before starting to edit your old content, it is wise to conduct an analysis about what are currently the discussion points in your industry or what topics are being talked over by your peers. This can be done by analyzing the top-ranking content for the striking distance keywords. Now, see if you have any old content that can be repurposed to strike a chord with the more recent and contemporary ideas and notions.

Content audit: The content audit starts with reviewing your existing content, like identifying blog posts, articles, or pages that could potentially be updated or repurposed to target the striking distance keywords you’ve identified. After a thorough review, select the content that is most closely related to the striking distance keywords you want to target. Look for articles or pages that have some existing authority or relevance in your niche.

Update the content: The process of updating the content starts with adding fresh information and removing outdated data, statistics, or references. Once you have done that, the next step is to carefully incorporate your target striking distance keywords into the content. Ensure that the keywords are added naturally and don’t disrupt the flow of the text.

Adjust content length: Expand the content if necessary. Longer, more comprehensive articles tend to perform better in search results. Research by SEMrush showed that articles with 3,000+ words generate the most organic traffic.

Add media and visuals: Add or update images, videos, infographics, or other visuals to make the content more engaging. According to Search Engine Journal, online content that has visuals like videos, images, infographics, and GIFs, on average, gets up to 94% more views.

Improve other page elements

Editing and repurposing old content was only the first step in utilizing striking distance keywords. Before sending your updated content out in the world, there are a few SEO tweaks you might want to make to ensure the content outperforms other links trying to take a shot at the same keywords. So, before publishing the content, use this SEO checklist to ensure all adjustments have been properly made.

Title tag: The title tag plays a role in attracting viewers to click on your page and contribute to a higher CTR. So, it is a no-brainer that your content must have a compelling and concise title that includes the primary keyword.

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Meta description: It is the most important nitty-gritty detail that goes a long way in placing your content on the position it deserves. It appears in search engine results just below the page title and provides a brief preview of what the page is about, which tells users – before clicking the link – what it is about. So, add a concise and engaging meta description that includes the primary keyword and provides a summary of the page’s content.

Headings (H1, H2, H3, etc.): Headings or header tags help give structure to your content by providing users with necessary breaks to make sense of the content. Make sure that header tags are part of your content. The H1 tag is generally reserved for the main page title and should include your primary keyword. Subsequent headings (H2, H3, etc.) can be used to break content into sections.

Image optimization: This is another SEO trick that gives a boost to your page’s ranking. If your old content includes images or multimedia, optimize them for SEO. For this, use descriptive file names and alt text that includes your target keywords.

Mobile optimization: Ensure that your repurposed content is mobile-friendly and responsive. Search engines, including Google, give preference to mobile-friendly websites in their rankings.

Page speed: Focus on optimizing the loading speed of your content, as faster-loading pages often perform better in search engine rankings. Compress images, leverage browser caching, and minimize HTTP requests to improve page speed.

Schema markup: Add schema markup to your content, especially if it’s informational or contains structured data. This can boost the appearance of your content in search results and improve click-through rates.

Improve linking

Quality links are SEO fuels as they turbocharge your page’s rankings. This happens because when an authoritative website links to your webpage, it gives a boost to its credibility, and the link automatically improves positioning within the SERP. With the content redone after adding striking distance keywords, you should add both internal and external links to optimize the content for search engines.

The way to go about it is to find a webpage that has the same – or more or less same – content as your new article or blog. Now, find a relevant anchor text on which you could place the link to your targeted page. When creating internal links, use descriptive and relevant anchor text that includes variations of the striking distance keyword and related terms. Avoid generic anchor text like “click here” or “read more.”

Add the internal link to the identified anchor text and ensure that it is inserted in a natural and contextually relevant way. The goal is to provide additional information to the reader while also signaling to search engines that the target page is important for the keyword. For external links, reach out to other sites in your niche and request them to link back to your updated content.

Analyze and repeat

Like everything else in SEO, optimization using striking distance keywords is also a constant process of trial and error. You need to be patient to see the results, continuously track the performance of your repurposed content, and make adjustments as needed. Keep track of the performance of your updated content using tools like Google Analytics and Google Search Console. It will tell you how much traffic do striking distance and LSI keywords get.

Final Words

Remember that SEO is an ongoing process, and it may take some time to see significant results. By repurposing old content to target striking distance keywords, you can improve your chances of ranking higher in search engine results and driving more organic traffic to your website.

Asking in 2023 why your business needs a website is like asking in the 80s or 60s why you need a brick-and-mortar store to sell your goods. It’s unfathomable, right? Today, having a business without a website is like throwing a party without sending out invitations. Imagine you have spent a lot of time and energy on bringing together everything for the party, you are chuffed about it, but in reality, no one knows you’re throwing a party. Maybe one of two of your closest people who, from word of mouth, know there’s a party would show up. But what about the wider circle of people? Do they know about the party? No, because you made no effort to tell them about it.

Until a few years ago, a website was an add-on for businesses to expand their consumer base. But now the tides have turned. Now, online presence has become the first step in attracting customers. Why? Because the majority of your consumers are starting their buying journeys online. Very few of them are out there on the streets contemplating which hair conditioner is better. Consider this: According to Zippia, 21% of global retail sales were online as of 2022, and this year, the projection is that 22.3% of total global retail sales will be online. Moreover, 63% of all shopping journeys begin online, irrespective of whether the consumer ends up buying something or not.

How can you look at those numbers and still be iffy about the utility of a website?

Why your business needs a website

What would it take to convince you that your business needs a website to flourish? Would “10 reasons to create a website” be sufficient to convince you? In that case, here are more than 10 reasons why the absence of a website might be standing between your brand being a local name or a global sensation.

Credibility

A website is a stamp of approval on a business’s credibility. It offers a face to an otherwise faceless business. Since the COVID-19 pandemic altered our lifestyles and shopping behaviors, more people first like to get a feel of the brand online before visiting its physical location.

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A well-functioning website is a conversion goldmine that turns passive visitors into active buyers – a survey showed almost 45% of customers are likely to visit a company’s physical location after finding a strong online presence.

Even brands with a strong retail presence have to rely on a website to forge customers’ perceptions. ZARA has physical outlets all over the world, but can you imagine a ZARA without a website? No.

Merely having a website is not enough in today’s day and age. It must be up-to-date, functional, and responsive on both PC and mobile devices. Since most users are accessing websites on smartphones, it is vital to factor it into your web design considerations. Sweor states that 57% of internet users say they won’t suggest or recommend a business with a poorly designed website on mobile.

When we say a website ensures the credibility of a business, we mean it is so vital that it can make or break a brand’s perception. Numbers show that 88% of online customers are less likely to return to a website after a bad experience.

So, not only does a website provide a legitimate front to a business, but it also makes sure that customers find what they are looking for so that they convert into long-term and recurring consumers. A functional website ensures that your business is accessible to a broader audience. It shows you are willing to meet potential customers where they are and provide them with valuable information and services.

Global Reach

The Internet is everyone’s oasis. It has no bounds. There are 5.3 billion internet users in the world as of 2023 – over 65% of the world’s population. It means, you only need a good and viable product and a medium to sell it without worrying about where your next customer will come from because if you’re online, they would come from everywhere. Here’s how a website broadens a brand’s reach to a diverse consumer base:

No time zone barriers: Unlike physical stores or offices with opening and closing hours, a website is accessible 24/7. This means that anyone, regardless of their time zone, can visit your website, learn about your brand, and engage with your content at their convenience. This continuous accessibility breaks down geographical barriers and allows you to reach a global audience around the clock.

Multi-lingual content: A brand cognizant of diverse consumer needs creates a website with content in multiple languages to cater to a global audience. This also answers the question, “Why is content important in a website”. It is because by offering content in multiple languages, brands effectively communicate with speakers of different languages, thus giving the impression that they are committed to making their business more inclusive and aware of cultural sensitivities.

International sales: A brand with global aspirations creates an e-commerce website to serve as a global storefront. By enabling international shipping and multiple payment options, it makes it possible for customers from various countries to purchase products or services. This expands the customer base beyond your local market and into international markets.

Autonomy and customization

The importance of a website is often confused with the reach of social media pages. Businesses ask: “I have Facebook and Instagram pages, why do I need a website?” If you’re also wondering why your business needs a website, let’s first understand one thing: While social media pages can be valuable for businesses to connect with customers, they offer very limited autonomy to businesses compared to a dedicated website. Here are several reasons why a website remains essential for businesses and cannot be entirely replaced by social media pages:

Control and ownership: A website gives you full control and ownership of your online presence. With a website, you dictate the design, content, and functionality. On social media platforms, you’re subject to their rules and algorithms. They can change their policies, limit your reach, or even suspend your account without warning, potentially disrupting your online presence.

Branding and customization: Your website is a canvas for your brand identity. You can customize it as per your branding guidelines and convey a message through branding elements. On a website, you’re the artist of your branding. This is not the case with social media platforms. They offer the same limited options to every user, thus taking out the element of customization, which is vital for brands to stand out.

Comprehensive information: Websites allow you to provide comprehensive information about your business, products, services, and contact details. Social media pages typically have limited space and may not accommodate all the information potential customers need to make informed decisions.

Long-term stability: A website provides long-term stability for your online presence. Social media platforms may rise and fall in popularity, and your audience may shift between platforms. Your website remains a constant anchor in the digital landscape.

Improved Customer Service

A website considerably improves a business’ customer service. Without a website, people have to reach out to the proprietor for any information they might need about the product or service. However, a website will have a FAQ page and product description for customers’ questions.

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Do you know among all people who contact a brand or company via social media for customer support, more than 30% expect a response within 30 minutes (according to Brand24), while nearly half expect a response in an hour? Handling this load of customers’ queries manually is a hassle, and as a result, 50% of customer calls go unresolved or require escalation. A business website solves this problem as well. Web designs now come with AI chatbots, which nullify the need to hire humans to reply to customers’ questions. These chatbots can do it far more effectively. The advantage of chatbots is that while humans have limited work hours, the website-integrated assistants are available 24/7 to respond to customers. This has significantly cut the customer-care costs for brands. According to an IBM report, AI-infused virtual agents can cut customer support service fees by as much as 30%.

Data Collection and Analysis

Websites provide in-depth analytics tools that give you insights into your website’s performance, user behavior, and conversion rates. These insights are crucial for refining your marketing strategies and improving user experience. Some of the invaluable insights provided by a website include:

Visitor numbers: Website analytics tools like Google Analytics provide comprehensive data about your website visitors. You can track metrics such as the number of visitors, their geographical locations, devices used, referral sources, and more. This information enables you to understand your audience better and mold your content and marketing strategies accordingly.

User behavior: Website analytics also reveal how visitors interact with your site. You can track which pages are most popular, where visitors spend the most time, and where they tend to drop off. This data helps you identify user preferences, optimize user experience, and make data-driven decisions to improve your website’s performance.

Conversion tracking: Websites allow you to set up conversion tracking, such as e-commerce transactions or specific actions like signing up for a newsletter. By analyzing the data collected from your website, you can map out the customer’s journey. This includes identifying touchpoints, conversion paths, and potential drop-off points. Understanding this journey helps you create a more seamless and persuasive user experience.

Predictive analytics: Over time, as you accumulate data, you can apply predictive analytics to forecast trends and customer behavior. This can assist in making proactive business decisions and anticipating market shifts.

Feedback and surveys: Incorporating feedback forms or surveys on your website allows you to gather direct input from visitors. This qualitative data provides insights into customer satisfaction, pain points, and areas for improvement. It helps you make informed decisions to enhance user experience and overall satisfaction.

API integrations: Websites can connect to external systems and APIs (Application Programming Interfaces) to gather additional data. For example, e-commerce websites might integrate with payment gateways to collect transaction data, which can then be used for sales analysis and financial reporting.

Cost-effective Solution

There are many reasons to start an online business, and the cost-effectiveness of a website is one of them. It costs less to set up a website than to build a brick-and-mortar store. It also cuts overhead costs like renting or purchasing physical retail space, human resources, and other bills. It not only cuts these costs but also saves the chunk of money a business would have otherwise spent on Property Insurance and Taxes. According to a breakdown of expenses, the cost of opening a retail store in the US could vary from $10,000 to a few hundred thousand dollars. These include the costs of registering your business, product sourcing, finding and purchasing a retail space, licenses, permits, and insurance and operating costs.

Compare this with the total cost to design an e-commerce website, which ranges from $30 to $30,000 depending on your business needs, as per Statrys. Add to it the domain cost, branding budget, and monthly maintenance fees, you’d still be spending less compared to the expense of a physical retail store. The point here is not to shun the physical retail store altogether and move fully to the website. The idea is to utilize both, which in every way complement each other.

Final Words

The question to ask here is not why your business needs a website. The question should be what avenues of expansion a website would open for your business. With more potential customers, lower operating costs, and invaluable data to make informed decisions, there should be no doubt about the utility of a website for big and small businesses. It provides you with a credible online face and helps form the customers’ first impression about your brand or service.

The process of designing logos dates back to not decades, but centuries. It started with ancient Egyptians, who used carvings to create, and in a sense, immortalize logos. Fast forward to many decades when innovation, color printing came, and logos became the visually appealing graphic we know them today. Now logos designing is an elaborate work of art that makes use of complex software, which takes care of everything from color to fonts and finally the logo file format to save it.

The process of logo design

Research

The first step of the logo design process is research. It is also the initial moment when clients and designers start sharing ideas, the process which goes on till the last moment until the logo is designed. Here, the research teams gather information from the client to gain a deep understanding of the brand, its values, its industry, and its target audience.

Conceptualization 

Conceptualization is a crucial stage in the entire process as designers brainstorm and explore various ideas, concepts, and visual directions for the logo. 

Design, color, and typography

At this stage, both designers and clients are, to a certain extent, on the same page on how the final logo would turn out. Now, the process of designing varies from designer to designer. Some start with sketching, others directly take their canvas on digital software. Once sketches are in, they are digitally rendered on tools like Adobe Illustrator to create more polished and refined versions of the logo. Here, the choice of colors, typography, and other details are made.

Feedback and changes

This is an interactive stage where the client provides input and suggestions for improvements. The initial logo design is presented to the client for feedback. Designers take this feedback into account and iterate the design to refine it further. After several rounds of feedback and refinement, the logo design is finalized. After the clients are satisfied with the design, the logo is handed over to them for marketing and promotional purposes. 

What to consider before choosing a logo file format

A successful logo is simple, memorable, and versatile. It should work well across different mediums – from business cards to billboards, from websites to promotional materials. Designers ensure that the logo retains its impact and clarity at various sizes and in various contexts.

This means you have to choose a logo file format that is perfect for your design and maintains its features when used in various dimensions and across platforms.

Image resolution

Different file formats support different levels of image quality and resolution. For logos, it’s important to maintain high quality and sharpness, especially for printing purposes. The chosen format must preserve the details and clarity of the logo and ensure it looks professional and visually appealing.

Color profiles

Some formats support a wider range of colors and better color accuracy than others. For logos with specific brand colors, using a format that maintains color consistency is crucial to maintaining brand identity.

Scalability

Logos are used in various sizes – from tiny icons on a website to large banners on billboards. The file format for the logo should allow it to be scaled up or down without any loss of quality.

Sharing

File formats significantly impact file sharing due to their characteristics and compatibility with different devices, software, and platforms. Choosing the best file format for a logo ensures that the recipient can access and use the logo effectively. It is also important as not all devices and software support every format.

Logo format guide 

PNG – Portable network graphic

PNG is a versatile and widely used format for logos in digital contexts, where transparency, image quality, and compatibility are important. It is ideal for logos without a background, icons, symbols, or designs with limited color.

Pros

Transparency: PNG supports transparency, allowing logos to have a transparent background. This is particularly useful for placing logos on various backgrounds without a visible white or colored box.

Quality: PNG files retain high image quality, making them suitable for logos with intricate details, gradients, and sharp edges.

Compatibility: PNG is widely supported by most web browsers and design software, making it easy to share and open.

Cons

File size: PNG files tend to be larger in size compared to some other formats like JPEG, which could impact loading times, especially for larger images.

Print quality: While PNG can be suitable for small-scale print projects, it might not be the best choice for large-scale print applications due to the potential for larger file sizes and limited color profiles.

Limited color palette: Although PNG supports up to 16 million colors, it might not be the best choice for logos with extremely complex color gradients or a vast range of colors.

SVG – Scalable vector graphic

SVG files are an excellent choice for a text-heavy or vector format logo with a complex or intricate design. It is a vector-based format that allows for scalable and high-quality graphics, making it particularly suitable for logos.

Pros

Scalability: SVG files are vector-based, allowing them to be scaled up or down without any loss of quality. This is especially important for logos that need to appear across a wide range of sizes, from tiny icons to large banners.

Responsive web design: SVG is perfect for responsive web design, as it adapts seamlessly to different screen sizes and orientations. Logos in SVG format maintain their visual appeal across various devices and orientations.

Small file size: SVG files are typically smaller in size compared to raster formats like JPEG or PNG, especially for simpler logo designs. This benefits website loading times and reduces data consumption for digital use.

Cons

Complexity: Extremely complex or detailed logos with numerous elements might become too large in file size as an SVG. While this can be mitigated to some extent, overly complex designs may still encounter limitations.

Limited design elements: While SVG is great for logos composed of shapes, lines, and text, it may not be the best choice for logos with intricate photographic elements.

Lack of software support: Not all graphic design software supports SVG editing to the same extent as other formats, although this is becoming less of an issue over time.

EPS – Encapsulated postscript

EPS files are widely used in graphic design, especially for logos that need to be used in various professional and print-related contexts. They are vector-based, which means they are resolution-independent and can be scaled without any loss of quality. 

Pros

Various types of vector file formats: EPS files are vector-based, which means they are resolution-independent and can be scaled to any size without loss of quality. This makes EPS ideal for logos that need to be used across various sizes, from small icons to large banners.

High-quality printing: EPS files are commonly used for professional printing purposes. They provide sharp and clear images, making them suitable for high-quality print materials like brochures, business cards, and billboards.

Editability: EPS files retain the editable vector data of the logo’s elements. This is advantageous for designers who may need to make changes or modifications to the logo without losing quality.

Cons

Software compatibility: Some basic software and online platforms may not support EPS files. While professional design software can open EPS files, non-design applications might struggle.

Large file size: EPS files can be larger in size than raster formats like JPEG or PNG, which can lead to challenges in storage and sharing, especially for email attachments or devices with low storage. This can cause you to seek alternatives or put extra effort into keeping the system clean.

Limited web use: While EPS files can be converted to other formats for web use, they aren’t directly supported by web browsers. For online purposes, other formats like PNG or SVG might be more suitable.

PDF – Portable document format

PDF format offers a balance between quality, versatility, and compatibility. It’s particularly useful when you need to share logos for both print and digital purposes while retaining editability and color accuracy.

Pros

Versatility: PDF is a universal file format that can be opened and viewed on various devices and operating systems without the need for specialized software.

Image compression: PDF supports various compression methods, allowing you to balance image quality and file size. You can create PDFs with high-quality images while keeping the file size manageable.

Secure sharing: PDF files can be password protected and encrypted, providing a level of security when sharing sensitive logo designs.

Cons

File Size: Depending on the content and compression settings, PDF files can become large, which might impact loading times for digital use.

Complexity: While PDF files can support vector graphics, complex vector elements with gradients and intricate details might not always render as accurately as in original design software.

Editing: While the text remains editable in PDF files, other design elements might not be as easily editable or modifiable as they would be in their original design software.

PSD – Photoshop Document

PSD file formats are for logos which are a blend of intricate visual elements and require the advanced editing capabilities that Adobe Photoshop offers. PSD files are preferred by designers as they preserve complex compositions and raster images while enabling detailed adjustments.

Pros

Layered editing: PSD files allow you to save different elements of the logo on separate layers. This makes it easy to edit and modify individual parts of the logo without affecting the rest.

Raster and vector elements: PSD files support both raster (pixel-based) and vector elements. This can be helpful if your logo combines both types of elements, allowing you to work with different design components within a single file.

Non-destructive editing: PSD files support non-destructive editing through adjustment layers and smart objects. This means you can make changes without permanently altering the original image data.

Cons

Compatibility: PSD files are specific to Adobe Photoshop, which means that recipients who don’t have access to this software might have difficulty opening or editing the logo. 

File size: PSD files can become quite large, especially when containing high-resolution images and multiple layers. Large file sizes can make sharing and transferring the logo more challenging.

Editing limitations: While PSD files can be opened in some other graphic design software, not all editing capabilities translate seamlessly. Some effects and features specific to Photoshop might not be editable in other programs.

JPG/JPEG – Joint Photographic Experts Group

JPEG/JPG is suitable for photographs and types of image files with complex color gradients. However, when it comes to logos, JPEG is not typically the ideal choice due to its compression method, which can lead to a loss of quality. 

Pros

File size: JPEG files are known for their efficient compression, which results in relatively small file sizes. This makes them suitable for web use and situations where file size matters, such as email attachments.

Widely supported: JPEG is a universally supported format. Virtually all devices, software, and platforms can open and display JPEG files without any compatibility issues.

Web usage: For logos that will primarily be displayed on websites and digital platforms, JPEG can be suitable. Web environments often use compression techniques anyway, so using a compressed format like JPEG aligns well with the online display.

Cons

Compression: JPEG compression discards some image data to achieve smaller file sizes. This can result in a loss of image quality, especially for logos with sharp edges, text, and solid colors.

Lack of transparency: JPEG does not support transparency. If your logo needs to be placed on different backgrounds without a visible background color, JPEG might not be suitable.

Quality degradation: Repeatedly resizing a JPEG logo can lead to a degradation of quality due to the lossy compression. Enlarging a JPEG logo beyond its original dimensions can result in a loss of sharpness and clarity.

Final words

Multiple factors affect the quality and display of a logo, and choosing the correct logo file format is one of them. The right format ensures the logo appears just as the client envisaged it. We hope this guide will help you in understanding various file formats and how they preserve a logo’s qualities.

It is said that ‘Imitation is the best form of flattery’. This is only true if you’re copying the style of your favorite actor or if you’re copying the good work ethic of your elder sister. But, not all imitations flatter people. If you copy a classmate’s assignment in school and submit it as yours, it will hardly flatter that person. Similarly, plagiarism in graphic design – like if you copy someone’s art – will never ever flatter the creator. Instead, you will be called out on social media and, worse, embroiled in legal proceedings.

Schemes of logo design plagiarism

A logo helps a brand differentiate itself from competitors. When a logo is copied, the copied brand gains an unfair advantage by leveraging the benefits that might come with mass recognition of the original. Logo design plagiarism is nothing new. From amateur designers to multinational design firms, they all have been guilty of this theft – the extent of the theft varies, but the practice is more rife than you think. There are many ways to rip off someone’s work and present it as yours, but three ways that are common include:

Complete rip-off

Logo plagiarism can vary from being a complete rip-off to a copy that shares an uncanny resemblance to your logo. Sometimes, artists claim they only take inspiration from a piece of art, but in reality, the artist might have taken more than “just inspiration” in creating something that resembles eerily with your patented creation.

For example, in 2019, rapper Lil Nas X released a sneaker design in collaboration with MSCHF, an art collective. It had all the rights features, but one thing stuck out like a luminescent light in the dark – Nike’s Swoosh logo. Nike sued Lil Naz for trademark infringement, and the two parties settled, with MSCHF agreeing to recall the sneakers and offer refunds to buyers.

Reflections or similarities

There is a very slim line between inspiration vs plagiarism, and sometimes brands have logos that aren’t a complete rip off of someone else’s work but still share a lot of similarities. It could be anything from the typography to color or even the style, while the intention wouldn’t be to copy the logo, the end product turns out to be something that forces consumers to put both pictures side by side and point out similarities. Take this example of Airbnb and Automation Anywhere.

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Airbnb officially launched a new logo in 2014. The iconic A, which we all instantly recognize today was created after a lot of thought. But there was just one problem. The logo was very similar to the one being used by a – then – small startup Automation Anywhere. It got to a point where both companies released a joint statement.

In early 2014 both Airbnb and Automation Anywhere began use of new logos that, by coincidence, have similar designs. Airbnb and Automation Anywhere are working cooperatively to address this issue, and Automation Anywhere is in the process of transitioning to a new logo design that is not similar to the Airbnb logo.

Well, the matter was resolved. Airbnb still uses its iconic A, but Automation Anywhere has a slightly different A now.

Trademark infringement

If you create a product that turns into something big, you get the right to call dibs on it. It’s yours now. You own it in the sense that none of your rivals can lay claim to that product/ marking in the future. For example, if today you invent a teleportation machine, and name it ‘Telepast’, it will be your trademark. Now no other teleportation device can use this name.

Trademarks lead to certain disputes as well because whatever you are creating, someone else has done it in the past, and some will do it in the future. So, labeling a trademark becomes trickier. Take the example of Apple. Do you know Apple is actually Apple Inc? And did you know before Steve Jobs founded Apple, there existed another company named Apple? Yes, The Beatles had already been running a multimedia company called Apple Corps Ltd. There was a dispute when Apple, the iPhone company, tried trademarking the use of the “Apple” name and logo. After multiple rounds of legal battles, the two companies reached a final agreement in 2007.

Legal standing for plagiarism in graphic design

Laws governing logo plagiarism, also known as trademark infringement or logo copying, can vary significantly from country to country. Trademark laws are generally designed to protect the rights of brand owners and prevent confusion among consumers.

In the United States, logo plagiarism is primarily addressed through trademark law, which aims to protect the rights of brand owners and prevent confusion among consumers. The main legislation governing trademark rights and protection is the Lanham Act (also known as the Trademark Act of 1946). Some of the key aspects of the law are:

Trademark registration

Trademark owners can register their logos with the United States Patent and Trademark Office. It provides certain benefits, such as a presumption of ownership and the exclusive right to use the trademark nationwide in connection with the goods or services for which it’s registered. A trademark owner can take legal action against someone using a similar or identical logo if it’s likely to confuse consumers about the source of the goods or services.

Infringement claims

To establish a trademark infringement claim, the owner of the original logo needs to demonstrate that the alleged infringing logo is causing or is likely to cause consumer confusion. This might involve showing that consumers could mistakenly believe that the products or services associated with the infringing logo are connected to the trademark owner.

Remedies

If a trademark owner successfully proves infringement, they can seek various remedies, including:

Injunctive relief: A law court can issue an injunction to stop the infringing use of the logo.

Damages: The trademark owner can claim monetary damages, which might include the defendant’s profits from the infringing use or actual damages suffered by the trademark owner.

Destruction of infringing goods: In some cases, the court can order the destruction of goods bearing the infringing logo.

How logo plagiarism hurts brands

Brands and companies stand to lose a lot in the case of logo design plagiarism. From the loss of credibility to a financial hit, the copy of a company’s branding elements can significantly impact its business. Here are some ways businesses stand to lose in case of logo plagiarism.

Damage to brand identity

Logo plagiarism can have a significant impact on a brand’s identity and reputation. A brand’s logo is not just a visual representation, it’s a symbol of the brand’s values and personality and is its overall identity. When another entity copies or plagiarizes a logo, several damaging consequences can occur.

Legal consequences

Any case of logo plagiarism brings with it a set of legal consequences. It depends on whether you are the victim in the situation or not. In case you are aggrieved by intellectual property theft, you can take a number of actions to not only stop the use of your graphic elements but also recover the cost of any damage caused to your brand’s reputation or finances.

The brand can send a cease-and-desist letter to the infringing party, commanding that they stop using the copied logo and take corrective actions. The company can also file a trademark infringement lawsuit against the party that copied the logo. If the court determines that infringement has occurred, it can order the infringing party to stop using the copied logo.

The owner may seek monetary damages to compensate for any financial harm caused by the infringement. Damages can include the brand owner’s actual losses and the infringing party’s profits gained from the infringement, and even the legal fee accrued by the victim on legal proceedings.

Loss of trust and credibility

Logo plagiarism tarnishes the reputation of brands and results in the loss of customer loyalty by creating confusion and diminishing trust. Consumers may become confused by the similarity of logos, questioning the authenticity of products or services. This confusion erodes consumer trust as the genuine brand’s reputation is jeopardized by association with potentially lower-quality imitations.

Negative publicity

Logo plagiarism can seriously generate negative publicity for brands and leads to a slump in consumer perception at a time when this perception is a valued asset for any brand to stay relevant and popular. According to research, 88 percent of consumers say authenticity is a key factor when deciding what brands they like and support. So clearly, in this day and age, no brand can afford to take a hit on its reputation.

But the logo of a popular brand on any shoddy product can seriously dent consumer trust and cause significant harm to the business. This puts doubts in consumers’ minds about the brand’s commitment to delivering genuine, reliable products or services. This negative attention can damage the brand’s reputation and public image, leading consumers to view the brand in a negative light.

Lost business opportunities

The losses incurred by a brand victim of plagiarism in design are short-term and long-term, while in the immediate aftermath, the brand might see a hit in reputation and financial losses, in the long-term future, it leads to a permanent loss of credibility and missed business opportunities that would have otherwise resulted in accelerated growth.

Final Thoughts

Plagiarism in graphic design leads to confusion among consumers about the authenticity and credibility of products or services. Consumers may hesitate to engage with a brand if they are uncertain about its legitimacy, leading to a loss of potential customers and business opportunities. Moreover, the decision to fight it out in court can also lead to legal costs and financial liabilities, diverting a huge pool of resources that could have otherwise gone into R&D or growth.

Another way logo plagiarism stifles a brand’s growth is by breaking the bond of trust. Brands spend a large amount of time cultivating trust with their business partners and customers, and any loss of reputation can break down this mutual trust which then takes a lot of rebuilding and results in loss of potential business opportunities.

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Like a human cell is the building block of life, a URL is the most basic element of the entire online world. And just like everything else on today’s internet, URLs are also optimized. After all, if a URL appears at the top of searches, the website is seen. URL optimization includes several strategies, including the best permalink structure for SEO.

A permalink, short for permanent link, is a URL that points to a particular web page or resource on the internet. Basically, it is www.yourwebsite.com/category/product or www.youwesbite.com/blog/title. Permalinks are permanent because it remains accessible even if the content of the page is moved within the website’s structure.

Permalinks are everywhere. From blogging platforms, e-commerce websites, news websites, etc. They are your way into all nooks and crannies of your website. They are there to ensure no content gets lost in the intricate web structure. Here are some examples to understand the structure of a permalink.

Blog Post Permalink: https://www.referenceblog.com/my-blog-post

News Article Permalink: https://www.newswebsite.com/news/article-title

Product Page Permalink: https://www.ecommercewebsite.com/products/product-name

Wikipedia Entry Permalink: https://www.wikipedia.org/wiki/topic-title

If you ask me what the best permalink structure for SEO is, I won’t be able to answer it. The reason: there are many CMS out there, and each one of them has a different method to determine a permalink, provided you don’t customize it according to your liking.

Here’s the breakdown for major CMS on how they curate a permalink.

WordPress uses a combination of the post title, post slug, and post type to generate a permalink. The post title is the main title of the post, the post slug is a short, descriptive name for the post, and the post type is the “category” or “article.” But WordPress also allows you to customize permalink through its built-in permalink settings. You can define the permalink structure based on the post title, post ID, category, or a combination of these elements. It generates SEO-friendly permalinks automatically based on your chosen structure.

WooCommerce uses the post name by default, but this can be customized in the settings. For example, if you have a post called “My Blog Post,” the permalink would be “my-blog-post.”

Wix uses a combination of the page title and the URL slug, which can be customized in the settings. The URL slug can be up to 64 characters long and can include letters, numbers, and hyphens. For example, if you have a page called “My Pet Dog,” created in 2023, the URL slug might be “my-pet-dog-2023.”

Magento uses the product Stock Keeping Unit (SKU) by default, but this can be customized in the settings.

But all these CMS also offer in-built tools to customize permalinks for a uniform structure. You can modify these settings to create a structure of a URL the way you like.

Here are some of the best practices for best permalink structure for SEO

Consistent style

Permalinks can be created in a number of styles. You can add category titles, keywords, dates, years, numbers, etc. The important thing is that whatever style you choose, apply it to all pages so all permalinks have a consistent structure. Here are some examples of that:

Say you want to use the post title. Then the permalink will be www.example.com/post-title. If you want to add a category, then example.com/category/post-title. For post ID: www.example.com/post-id. Permalinks based on years look like this: www.example.com/year/post-title. You can also label pages numerically so that the permalink becomes something like this: www.example.com/category/numeric-id.

There are obvious benefits to maintaining a consistent style for your permalinks. It makes it easier for users to remember and bookmark your pages. If all of your pages have the same format, users will be able to easily find them again in the future.

Search engine-friendly URLs are the ones with a consistent style. It helps search engines index your pages more effectively as crawlers use the permalinks to understand the page’s content. It also improves the SEO as consistent permalink styles make it easier for people to find your pages.

A consistent style also makes your website more presentable and professional. A consistent permalink style is one of the small details that can make a big difference in the overall look and feel of your website.

Add slug

Slugs are short, URL-friendly versions of the page title used to omit unnecessary words or characters. They help create concise and descriptive permalinks optimized for both users and search engines.

Adding slugs improves the readability of URLs by removing unnecessary characters or words from the permalink. They can:

• make URLs more user-friendly and easier to remember
• organize content on a website by making it easier to find specific pages
• help to track the performance of individual pages on a website

Permalinks with slugs also help users easily share your content or create backlinks to your webpage. A concise and descriptive slug makes it easier for them to reference and link to the specific page.

Slugs can follow a variety of styles. They should be short and easy to remember. The URL slug best practices involve avoiding the use of special characters or spaces in slugs and using hyphens instead of underscores to separate the words.

The process of adding a slug to permalinks can vary depending on your CMS.

In WordPress, a permalink can be modified to add a slug by editing the post or page URL directly. When creating or editing a post, locate the Permalink or URL field, and modify the text to include your desired slug. WordPress will automatically generate a slug based on the post title, but you can customize it as needed.

In Magento, you can add slug in permalinks in the admin panel. From the admin panel, go to Stores > Configuration > Catalog > Search Engine Optimization. From there, you can enable URL rewrites and customize the URL Key field to include the desired slug.

In Wix, permalinks are automatically generated based on the page title. While you cannot directly modify the permalink structure, you can customize the page title to include the desired slug.

Add keywords

Adding keywords is a bit of an extension of adding slugs, but they are more specific and give a considerable boost to your search engine rankings for specific keywords.

Like your web content, targeted keywords can be added to your permalink. They can be the primary keywords or key phrases relevant to the content. Incorporate these keywords into the permalink to give search engines a clear signal about the page’s topic. For example, if your target keyword is “best lawn mower,” your permalink could be myonlinestore.com/best-lawn-mower.

Some of the best practices to add keywords in the permalink are:

• place keywords closer to the beginning of the permalink
• avoid keyword stuffing and maintain a natural and readable structure
• add long-tail keywords as they attract more search traffic
• use hyphens to separate keywords

Keeping within Google’s average character limit

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Although Google’s maximum character limit is 255 characters, the average permalinks still stand at 32 characters. The reason is that even though the search engine giant allows you to add over 250 characters, it cannot display all of them on the SERP. If you exceed the maximum character limit, Google will truncate your permalink and add ellipsis (…) to the end or in the middle.

Not only from the SEO point of view, long and complex URLs are also a turnoff for humans. They are impossible to remember, and honestly, URLs with numerous parameters, query strings, or unnecessary characters look damn ugly.

Don’t add redundant words

Permalinks are like the headline of a newspaper, you will rarely find any article, preposition, and helping verbs in them. Reason? These words eat up valuable character limits. Articles, prepositions, pronouns, and verbs are called ‘stop words’ and should be removed from permalinks. Repetitive Keywords and unnecessary descriptors should also not be a part of permalinks. No one wants a black-suede-leather-jacket-with-black-shoulder-patch-in-medium-size. Use black-suede-leather-jacket instead.

Here are some examples of permalinks with redundant words that have been improved to create the best SEO URL structure.

Old: the-washington-post-times-article-about-taylor-swift-and-her-eras-tour

New: washington-post-times-article-taylor-swift-eras-tour

Old: the-best-pizza-in-new-york-city

new: best-pizza-new-york-city

Old: the-top-10- must-do-things- in-san-francisco

New: top-10-must- do-things-san-francisco

Add hyphens

Adding hyphens in the permalink is important because it makes the permalink more readable and easier to remember. It also helps to prevent confusion with other similar links. Additionally, hyphens can help to improve the SEO of your website by making your links more relevant to search engines.

Hyphens are also a preferred separator in permalinks as they improve overall readability. Other characters like underscores, spaces, or special characters in permalinks can lead to readability issues, and potential misinterpretation, and may also not be search engine friendly.

Tools to create the best permalink structure for SEO

If this all seems like a lot of work to you, don’t worry. You don’t have to do it all by yourself. There are built-in permalink modifiers in CMS like WordPress, Joomla, Drupal, etc. They allow you to customize permalinks. These tools offer settings to define the permalink structure, automatically generate permalinks based on post titles, and allow you to edit or customize the generated permalinks.

There are also plugins for CMS like Yoast SEO, Rank Math, SEOPress, The SEO Framework, Squirrly SEO, or All in One SEO Pack. These plugins provide advanced permalink settings and optimization features, allowing you to customize permalinks, add keywords, and ensure SEO best practices.

For more complex and customized permalinks, you may need the services of a web developer to cater to your custom requirements. Working with web developers or utilizing programming languages like PHP, you can create custom permalink structures tailored to your needs and integrate them into your website.

Final Words

These are the tips to create the best permalink structure for SEO. They can help you ensure that all your web pages are optimized for search engines as well as for the users. A simple URL is an attractive sight that looks clean in the URL box and improves the users overall experience.