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Snapchat is one of the most influential social media stories this decade, rising from 0 users when it was first released in September 2011 to nearly 161 million active monthly users in just 5 years. It featured the concept of “stories” that disappeared after just 24 hours and it then utilized the Viola-Jones Algorithm to put “Filters” onto people’s faces to try and make these 10-second stories even more popular. It worked and Snapchat went viral. The craze for stories has refused to leave us ever since and now even the world’s most popular networking site Facebook, including its subsidiaries Instagram and WhatsApp, have also added the feature adding stories that disappear after 24 hours.

Users visit Snapchat at least 18 times a day to check on stories that will go away forever in a day. The high user engagement that the concept of disappearing stories brings to the table provides the perfect opportunity for brands to secure the maximum amount of engagement and exposure and the most vital component in this new branding strategy will be logos.

The prominence of Logos

The ads run by Snapchat are short, not more than 10 seconds, which is not enough time to put forward a full-length 30-second ad. The time allotted to each brand is short and the only tool that can appear in the most prominent manner is the logo of the business itself. The logo can be there for the full length of the ad and establish an omnipresent appearance till the ad disappears. The ads are in vertical video format, which means that the logo can be cascaded on either side of the screen pane quite easily.

Your logo will also be one of the crucial and defining components of people recognizing and finding you on Snapchat. The Ghostface Chillah icon of Snapchat retains its overall shape while you are only allowed to fit in your image within the white space available on the Ghostface. Your logo should primarily feature inside that white space as it allows people to recognize you more easily instead of using an image which might turn out to be vague.

Your logo can also feature inside the filters which Snapchat uses and have proved so high on engagement. Snapchat now provides the option of having customized Geo-Filters for your brand where your logo can be incorporated more smoothly.

Goal Based Bidding:

People viewing your ads as much as possible was the singular for advertisers in the days gone by, but recently Snapchat introduced the concept of “Goal-based bidding”, whereby a brand can set an entirely different set of goals other than just people viewing the ad. The word engagement has gone on to a whole different level with this as advertisers can now bid for those type of ads where people actually interact with them to qualify as a valuable ad view.

To put it more simply, the advertiser is now in a position that it will only pay for those ad views where an engagement, such as the user making a swipe within the ad to be redirected to a further platform, has happened. Through this, Snapchat has given more power to advertisers of the kind of goals they want to achieve through their campaigns and your logo design would be one of the biggest components that advertisers would try and utilize to increase engagement. A bad logo design would not only turn off the user but it would also lead to zero action engagement. The viewer would just view the ad and move on. No quantifiable results achieved.

The logo is no longer just a static image that lurks on your website, app or ads but its purpose would now stand redefined as it would bring in firstly, it would make the people recognize the brand even in a short ad, secondly if it’s there, it needs to bring in engagement and entice the user to go further through the funnel. It’s a highly powerful tool you can utilize as a brand to bring in conversions and increase the traffic towards a wide variety of things like in-app purchases, free trials and more. Getting a great, impressive, high quality and immersive logo design is immensely important for brands that want to make use of the new phenomenon in advertising. The craze for stories refuses to go away and nearly every platform is adding them to their repertoire. It’s high time you get going and optimize your brand through this amazing, fun and interactive new trend to hit the social media platforms.

Logos are important, we all know that. We take care of their design, color schemes, fonts and a host of other details to make for the most perfectly suited logo to match our brand vision and make customers recognize us more easily. But, while the things we need to care for haven’t changed when it comes to getting a logo designed, the platforms on which a customer is potentially more likely to interact with logo have definitely undergone a sea change. The most vibrant example of the platform is the mobile, where the number of people is growing each day.
People interact differently with mobiles as they are much smaller than desktops or billboards, so definitely the logos that we see on the mobiles look invariably small as compared to ones on larger platforms. And on this small scale, even the best of designs can look like muddled colorful gibberish on which people have to zoom in to see what it actually looks like. That doesn’t sound well for achieving the main aim of the logo, i.e. being recognizable.
However, there is a way to cater to this problem and big brands have already started to opt for that and the best way it can termed is the “Flat Craze” where logos are designed in a manner that makes it easier for users to identify and recognize the logo on smaller platforms like the mobile.

How are these logos different from others?

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Flat design or a flat logo comprises of using just simple and plain design elements like squares rectangles and others without adding anything that provides depth like gradients, shadows or hollowness. The problem with including the latter in logo design is that they make it difficult for the user to understand what specific function they serve. Facebook was one of the first pioneers of flat design and the flat logo and now more than a billion people who use it know that when they see a White “F” inside a blue box, it’s Facebook. It’s about making the logo that is easy to understand. The success of Facebook also gives you an idea of how successful this can be. Even Snapchat’s logo is a flat design, as it comprises of very little complexities and instead opts for a design that’s basic and vibrant.

Do users prefer it?

The shift in user preference is the reason why Flat Craze Logos began trending as they made it immensely simpler for them to navigate and recognize one logo from the other without even trying hard. The minimal use of complex design components like no shadows or inner strokes, make these logos look strikingly good when interacted with on a mobile. Instagram recently changed its logo to a more flat design. They previously had a skeuomorphistic design resembling a camera, which means that the design tried to reflect how a camera looks in real life, like the bloated roundness of the camera lens and the height and depth of the camera body structure. But things changed and Instagram opted for a much simpler, but more powerful, flat design that just had white lines simply drawing out the basic camera shape and not anything else.

How to get one designed for your brand?

It definitely looks simple to view but the design process needs to be meticulously executed to get what you exactly want out of that logo. When you are designing through a minimalistic approach, there is a high chance that you can go wrong and mistake a sloppy job for minimalism. Here are some elements you need to account for when getting your flat craze logo design made:

• Don’t opt for bright colors as when they become small, they can appear too radiant to hide the small details. Instead, opt for softer hues and colors but remember that you cannot use gradients if you want a flat design.

• It’s best to keep your text like the brand’s name in the center as it becomes perfectly augmented by the surrounding color. Remember, that in flat logo design, there is no background, but a flat palette and your brand name should look like its being accentuated by the surrounding colors, seamlessly blending in.

• In simpler and flat designs, it’s quite easy to start resembling some other logo out in the market. Exclusivity is highly valued and you need to thoroughly research that your design is unique and not previously covered by anyone.

Flat logo designs are trending and will dominate the upcoming future as more and more mobiles come up and even more people get accustomed to viewing everything on them and it doesn’t matter whether you are an online business or not; even brick and mortar stores are searched on Google maps and your restaurant gets reviews on Yelp. An easy to recognize logo can immensely benefit you, irrespective of the industry you serve in as it’s the consumer base who likes it and they haven’t defined where they would like to see the flat design, they just like to see it anywhere and everywhere.

Logos, websites, social media, SEO and a host of other marketing collaterals and strategies are combined together to serve just one purpose i.e. brand visibility, which would lead to increased conversions and drive sales. Some like their marketing to be subtle while others want it to be vibrant, flashy or edgy but what works conventionally in the marketing domain for all brands, does it work for “Green Companies” as well, or should Green Companies have an altogether different strategy underlying their marketing efforts?

In the past two decades, affinity towards the environment has increased greatly among the consumer base and so have the number of companies that cater to this need. Green Companies solve a wide variety of environmental issues like pollution, global warming, deforestation and a host of others. Their work, which although functions like a conventional business, has a deeper connection with the audience they intend to target, as people see them as serving a greater purpose of protecting the environment.

Their branding strategies should be a personification of the upheld value they represent and to do this, we need to go deeper and understand how this aim can be duly reached without letting the visibility getting compromised. The best way to do this is through understanding the different set of logo design tools needed to establish the perfect logo for green companies.

Logos are one of the most important branding collaterals and the one which is part of every other marketing portrayal like it’s placed on and alongside ads, on the company’s website, promo products and can be even found on business cards. Here is the perfect logo design and branding strategy for Green Companies:

The Perfect Logo:

Logos are the starting point of all businesses and a lot has been said about them in terms of color, design elements, fonts, and platform compatibility. Conventional businesses have a larger palette to choose each of these from, but the logo design tools for Green Companies are pretty much one dimensional.

There are a wide variety of Green Companies providing everything to protect and sustain the environment, like solar energy firms, garbage recycling mainstreamers, water desalination plants or Reverse Osmosis companies. They are serving to address a wide variety of environmental concerns. But the biggest mistake that people do is to confuse them with sustainable companies, which although work in a manner that helps the environment, their primary products or services are not green or environmentally friendly.

This confusion also panders into the logo design as people want the logo of their green companies to be designed on similar lines. Green is unarguably the most widely used color in logos for green and sustainable companies. Green signifies growth, nature or harmony but sustainable businesses use that color to show primarily that they work to reduce their own carbon footprint and do not work to aggravate the problems themselves. “Green Businesses” should go down a different lane and involve a wider theme of colors which have roots in nature like brown, blue, and even yellow, which is perfect for alternate energy resource firms like solar panel providers and wind energy farms.

Green businesses want to convey a sense of reliability, trust, and responsibility on their part on the logos. Here is a logo for a green company that provides clean energy by harnessing solar power:

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The dominant colors in this logo are blue and yellow a perfect combination to represent such a company as blue represents the sky, serenity, and calmness while yellow represents the Sun and a never-ending spirit. The logo is made perfect by the circle that envelops the whole design as circles signify completeness and more importantly renewal through a continuous cycle, which is what personifies this business perfectly.

Making the logo different is immensely important to create the differentiation and position the green company as unique with an identifiable set of values and goals.

Having a logo that matches your ideals as a green company is immensely important as it will not only remain limited to function as marketing collateral but it will promote your cause and benefit your company in the long run. Green Companies are important in today’s world as the problems that the environment faces today have never posed a more serious threat to this fragile world. Promoting green companies in the right manner is integral towards keeping the fight to regain this beautiful world from harm alive and kicking.

The food service industry is one of the biggest industries in the United States as of 2017, with millions of restaurants sprawling all over the country, serving everything from bacon to pizza to Sushi. Catering to different tastes and target markets, the competition is fierce as each restaurant wants to increase the footfalls as much as possible. And although the taste and quality of the food being offered is an immensely critical factor in the success of any restaurant, marketing has now also acquired center stage when it comes to bringing people to actually come and eat what is being offered.

However, marketing in the food service industry is quite different from the norm prevalent across the industry as the variables involved are quite different and the stakes here are quite high. People expect excellent quality, great service, amazing food, a thriving ambiance and a whole lot more from every food joint and all of this has to be portrayed in all marketing collaterals, especially the logo design. Whether it’s Starbucks or Baskin Robbins, every restaurant business’s logo has a story to tell, as well as serving as a signpost of all the inherent qualities that consumers look for before barging into their outlets. To have a logo as amazing and unique as these quintessential food brands, here’s what you need to look out for:

Portraying the Traits:

No one would want to dine in at an unhygienic place or a place where the staff isn’t welcoming. But before coming in to actually experience those things, your customers would take a look at the logo placed outside your eatery or food joint, so it has got to be on point and be enough to instill the sort of confidence in the customer that makes it come right in without a second doubt.

To accomplish this, you would need to make sure that your logo portrays those factors reliably. Psychologically, colors like red and yellow are in use by most restaurants, as they are more likely to stimulate appetite and convey the meaning that you have a vibrancy that will make them feel at home by having a good time.

While reds and yellows and blues are the favorites, green is now fast rising as one of the more preferred palettes when it comes to choosing a dominant color for your logo design. Portraying freshness, eco-friendliness, and nature, green is a favorite for winning over the audience in your logo design. Starbucks is Coffee titan but it uses green in its logo, which gives it a more sublime look by portraying that its ingredients are pure and fresh. Coffee isn’t green but Green has come to signify Coffee for Starbucks quite successfully in the recent years.

Standing out from the Haze:

There are millions of restaurants out there with each one trying to woo in customers, so it’s important that your point of differentiation starts with your logo design.

This logo is for a café that serves Thai cuisine and what makes this logo a winner is its uniqueness and the themes correctly resonating with what the brand is trying to tell. Elephants are synonymous with Thailand and the tree branch held by the Elephant in its trunk personifies fresh and nutrient rich food. This logo is quite easy to remember as it is a far cry from other logo designs you see that hinge on conventional shapes and patterns like a burger patty or a name written in a fancy font. You can definitely expect this logo design to pique the interest of a lot of consumers walking outside the restaurant’s doors.

Where to Go From Here:

Designing a logo is not the end of the story, you need to reach out to consumers in an effort that is designed to stay with them. With the advent of social media, this has become a lot easier and brings in a lot of footfall as compared to other conventional marketing methods. Sharing videos of the food being prepared on social media platforms (Snapchat has been a recent winner in this category), Chef talks, sharing recipes, sharing pictures of the food on Instagram are just some of the strategies you can employ to get the most out of your marketing strategy.

While social media is a great platform, you might need to have print collateral as well for having the perfect marketing strategy like banners and flyers that, if of high quality, will set the ball rolling your way. There is a host of other ways to market your food, but building a brand is what’s most important towards aiming for a sustainable business. As a restaurant owner, you would need to ensure that your eatery just doesn’t exist like any other eatery down the road that’s barely noticeable, but rather becomes a favorite and a must visit hub for people from all over town and beyond by not just having a great and memorable logo but by having the perfect marketing strategies designed by experts to make the path easier, achievable, and most importantly, sustainable.

Sports and religion share a common bond in the fact that both of them tend to boast of a similar level of loyalty towards a single identity. In prehistoric times, there were warriors who fought with each other and sports offer a similar rush of adrenaline, albeit with all the blood and gore, making it even more endearing.

Symbolism is a big part of sports and none of it makes opposing teams more recognizable than their logos, refined to be distinguished and worshiped and then worn like a symbol of pride. Fans, critics or the sportspersons themselves have an affinity of transcribing by their team’s logos.

Despite the fact that nearly every team strives to make their logo unique, memorable and more importantly an instigator of passion, few amongst them live on in popular imagination and are always held in high regard, due to the ingeniousness of the design they possess the world over.

Here are some of the best sports logo designs in History:

Manchester United

Forbes listed Manchester United as the most valuable football team in the world. This football club, based in Old Trafford, England, is renowned the world over as one of the most successful clubs in club league football. Their logo, which is quite complicated, is equally adored by the massive fan following this club has. The crest has been taken from their home, Manchester City’s coat of arms while the iconic devil in the middle is an ode to their nickname “The Red Devils”. Holding a trident, sometimes only the devil is used but overall the logo is a memorable one and is probably standing at a valuation of tens of million British Pounds.

The New York Yankees

Representing the most vibrant city in the world? You definitely would want to up your game. The New York Yankees has served as one of most visual personifications of things associated endearingly with New York City, but it’s their logo that has gone on to serve more than just be a sports logo. It’s an elegant logo design, first created by Tiffany and Co, to honor a slain police officer, but it has become a major commercial souvenir as it flocks caps, bobbleheads, t- shirts and a host of other things. The logo is easily featured amongst the most recognizable sports logos in the world with those interlocking N and Y alphabets.

Dallas Cowboys

The most valuable team in the world doesn’t own a complicated or flashy logo, yet it manages to mesmerize with its simplicity and a powerful design to boot. A 3D logo design was rarely the norm back in 1964 when Jack Eskridge went into redesigning the original logo and added a white border around the serene and sedate blue star. Being used since then, this logo represents the team’s excellent sportsmanship, its prowess and above all, its endearment to fans across the globe, especially the United States.

The Chicago Bulls

The National Basketball Association doesn’t have a fiercer logo than the one Chicago Bulls sports for itself. Yes, the club is named after a bull, but not many people know that the Bull hides something sinister within the design. See those horns and you will see a dash of red color at the ends. That’s the blood of opponents that the Bull seemingly killed with its deadly charge. A powerful image indeed but the most surprising bit of this logo is that if you go on to flip it upside down, you will start seeing an image of a robot reading a book on a bench. A smart and memorable sports logo indeed.

Sports logos are manifestations of the ideologies they carry and are displayed proudly by fans so the great ones amongst them serve as great inspirational guides for businesses and especially brands on how to make logos that connect with the largest number of people according to the brand ideology.

The success of nearly everything on the online realm hinges heavily on how well an impression it makes with the user, whether they are ads, logos, banners or even the UI/UX interface of websites. Marketers use the word “Impressions” to gauge the number of visits each webpage had instead of referring them to as just plain “visits” because they strive to create an impact on the user, which in turn will drive the success in viewership or conversions based on how good the impression was. But that’s all about websites and the desktop front, the question therefore is, Are Apps different in catering to the word impression or are they the same?

Apps definitely are different, as making a great impression when one talks of the app domain is more important, because its not just down to opening a web page and seeing what they offer like its done on the conventional front, but its one where you have to make the user pass through the main barrier, i.e. download the app, to have them view any of the things you have on offer there.

You have a great app idea, you get down to building it, you create the perfect interface and make the app function in a way that each user will feel that the app adapted and got personalized based on the preferences. You even had great App store Optimization with all the more relevant keywords and great screenshots and an awesome description to go with it. Are you forgetting something? Is all done? No its isn’t.

The App icon is probably the most important part of the whole app domain as this is where the make or break moment happens. Apps are restricted when it comes to space and only a small title along with a short description can be made available on the app’s listing in the App store. The App Icon or the App logo is what will stand to engage the user more than anything else as in this restricted world where everything is constricted for space, Only the App icon remains the place where the app can show off what it contains inside.

Succinctly describing or personifying what the user will experience once it downloads the app, the App icon is an increasingly important facet of an App.

App stores are becoming crowded by the day, with hundreds of apps plying for user attention in each category every single day, which makes the issue of making your app stand out in this overly crowded space even more important. But the main problem arises where app developers or development companies fail to grasp the idea that investing in a good logo design or a corporate logo design to feature as their App icon will bring in good results and what is exactly a great design that would work wonders for the App.

Taking a look at most of the highly successful apps that feature on App stores like Snapchat or Pokemon Go, their App icons have become instantly recognizable and no matter how many similar apps spring up that offer the same, if not better experience, the user will be drawn to the ones whose Icons are more popular as it signifies the trust and quality of experience that these apps offer.

When it comes to app development companies, the Icons are not part of the more important milestones to cover during the app development journey. It may be a point on the agenda list but its importance is just much as for the app itself.

However, to get it straight, expecting the kind of logos that you would normally deem good for a website or a desktop version of an e-commerce store will not do the job here in the same manner because mobile is an entirely different world with its own criteria for design, scalability, user preferences, and more importantly, a perfectly crafted logo. If the user passes through an app whose Icon is too large or on the face, the screen of the mobile would make this sort of an icon turn off the user, who will pass on and move to the next app.

What constitutes a good design for a logo is a separate read but the first thing that developers should understand is its increasing importance and relevancy in the app world. Google is developing a mobile-centric indexing system which implies that how much apps will serve to dominate the future of online companies and their subsequent viability.

Coming up with something the reverberates with the masses on the app stores should be the main agenda for app developers when it comes to designing an App icon and not just make it a cheap rip-off of the prevailing trends like following Facebook, Twitter and LinkedIn’s lead and asking for the background of the app icon to be bluish. What worked for others might not work for you, keep striving for something different but without compromising on the importance and investment that you App Icon might require to make your app stand the best chance of having a great start and a sustainable following.

You’ve never seen any other logo change the way you have seen Google’s? Google Doodles are the modified Google logos that show up on its homepage to celebrate a holiday, a person or even some event in history. There are times where you yourself wouldn’t know what Google is celebrating but the Doodle will trigger your curiosity and you’ll be compelled to click on it to find out more.

So what exactly is the purpose of the Google Doodles and what does Google get out of it?

Well, the Google Doodle Department shared that the reason behind Google Doodles is twofold.

Celebrate Innovation

“The doodles aim to celebrate interesting events and anniversaries around the world that reflect Google’s personality and love of innovation,” is what they said precisely.

Google places immense importance on innovation. They believe their innovativeness is their core competence that has let them conquer the Search Engine Market. Google is constantly coming up with new innovations to enhance customer experience and it has taken long strides from when it first started. It’s no surprise that they celebrate innovation regardless of where and when it came from.

Google Doodles have celebrated everyone from inventors, scientists, artists, musicians and even political figures; anyone whose unique thinking has contributed positively to the world.

With their Doodles, they aim to creatively provide information on some of the world’s most integral discoveries, like DNA, NASA finding water on the moon and the anniversary of flight.

By celebrating the greatest inventions of the world, Google is subtly but very cleverly including itself in the same list, proclaiming that it too is a brilliant invention.

Establish and Grow and Emotional Connection with its users

Every company designs strategies to connect with customers on an emotional level but few of companies have gained that sort of dependency from their customers like Google has. The verb “Google” was entered into the Oxford and Merriam-Webster dictionary back in 2006. It’s been so ingrained into our life that few would be able to imagine a life prior to Google and yet Google feels the need to further connect with its users.

Google Doodles provide users a dose of inspiration when they log in, the doodles are a fun way of delivering important messages before users continue their searches. The effort Google puts into bringing a smile to their user’s faces is much appreciated and undoubtedly makes it stand out from its competitors.

Matthew Cruikshank, a designer from Google’s Doodle team believes the reason the Doodles resonate with the users is because they show the “human behind the machine”. He bases this on how the Doodles first started.

The first Doodle was launched way back in 1998 when founders Larry Page and Sergey Brin went to attend the Burning Man festival in Nevada; they altered the logo to show that they were out of the office. The idea caught on and since then Google Doodles have become a distinctive part of Google’s user experience and identity.

Businesses are constantly advised not to change their logo designs unnecessarily because it makes it makes brand recognition difficult but Google has managed to make its Doodles an integral part of its brand identity which shows a unique way.

With Google Doodles, Google continues its mission to providing information universally by using an exciting blend of animations and interactive games that inspire its users and leave an everlasting impression.

Every business aims to perfect their ideal logo that resonates with their brand image. With the substantial amount of creativity and energy that goes into materializing the product/ service idea, organizations are on the constant lookout for pairing the right visual and graphical representation with their brand name.

With each passing year, some logo trends become all the more deeply engrained while new trends continue to emerge. However, the purpose of a flawless logo design continues to serve the purpose of leaving an indelible mark on your customers, so that they can recognize and recall your brand almost instantly, such is the power of an effective logo.

Familiarize yourself with the upcoming logo trends of 2017 and how they can help your business be a brand known far and wide.

Minimalism

Conveying the intended message with as little as possible is the new trend. Business logos in 2017 will aim to create a unique identity of the brand they are portraying with the idea of staying simple. Often it is not the extravagance or fancy fonts and colors that catch the eye but a straightforward and simple logo that is practical and purpose-driven. With the exodus of marketing messages at the exposure of public, something simple and creative wins the show. A minimalistic logo is timeless and does not need elaborate illustrations to help it stand out.

Negative Space

This technique of designing your logo preys subtly on our sub-conscience by incorporating the object, intended to be the center of attention in the backdrop. Contradictory much? This is where the real trick comes into play. The mind goes through an interactive mental process to try to figure out the hidden message and hence involves the individual into decoding the message. This makes the logo get embedded in our minds and makes recall faster and easier.

Hand drawn

Logos that are set apart from the mainstream pre-set fonts and imagery by getting people to hand draw them humanizes the logo. This adds a personal touch to your logo and gets the public thinking about the idea behind the creative art. The final product seems more genuine and had some element of reality in it. The younger generation especially gets attracted to pieces of art that have logic and a unique human touch to it.

Retro-modern

With technology reaching new and unprecedented heights, the modern look has its own way of evoking emotions and when something novel and out-of-the-box comes to the forefront it is bound to catch the attention of the general public. It’s all about playing around with the color combinations and font styles which seem to be repeating on various platforms. Retro-modern brings in feelings of nostalgia and can be creatively modified to target a specific group of people.

Clarity like never before

Last but not the least, designers have realized that cluttering a logo with too many fancy elements and inconspicuous items to be left to be deciphered by the audience is not going to work anymore. Instead, brands are aiming to make their logos as simple as possible and making them flexible across a wide variety of platforms. With visual information being so glamorous, attention spans have become situational and shorter. Hence the impact of a logo should be long lasting.

Simple logos don’t mean that you suck the life out of them and make them look all monotonous and unhappening. The design of your logo is central to the existence of your brand and this is what will ultimately determine the brand recall. Your logo design might not be spot on in the first attempt but you can always outsource this crucial task to a reputable digital marketing agency.

When we start talking about businesses, branding seems to be the single most important topic that keeps generating so much attention. Branding determines whether a business lives or dies! It’s your voice out there, it’s a way to make your presence felt and most importantly its there to engage people with your products and services by forging the basis for a powerful relationship.

But what if you are screaming in a void? A place where no one listens to what you say? When scant attention is paid to what you do, no matter how great your words are? Your efforts will end up in vain and your resources will go to waste.

Online Branding and Marketing will be done with the same ingenuity and creativity but what has changed is the platform to target consumers. Mobiles seem to have conquered all!

The Numbers

Mobiles are everywhere and they are expected to dominate 2017 on a much larger scale, crossing the 4.77 billion user mark the same year. Conventional desktop users are getting low and just last year, Google announced that mobiles also dominated its searches and more than 50% came through the same source, while desktop searches kept on their downward spiral.

The complete domination can be gauged from the fact that there are 1.4 mobiles per person on the planet currently. A mind boggling number and when the quantity of something crosses the number of people who use it, things are in for a radical change.

What does this all mean for online branding and Marketing?

The screen might be smaller on mobiles as compared to desktops but the impact isn’t. Branding directed towards mobile users will need to become more and more customized, intelligent and worthy of getting an engagement, otherwise, just a simple swipe on the screen will take the user elsewhere.

That’s how small a window, businesses will have. Getting a new logo won’t be enough, the logo would need to be attractive in addition to being able to fit on that small screen and be just as effective. This might complicate the work of logo designers or logo design companies but it will definitely bring in ingenuity and greater work quality, benefitting everyone involved.

Is it Time to get a mobile-centric branding strategy for my business?

Google has just announced that it is moving towards a mobile-centric indexing system, which would mean that instead of its bots checking your website and ranking it according to a desktop user, they will now rank them from a mobile user’s perspective. This would signal a paradigm shift in the race to get the best ranking on search engines like Google and would also call for businesses to match their steps as soon as possible.

Not having a mobile-centric branding strategy right now, is going to keep you in the game, but not for a very long time. You are losing out on customers and valuable leads, just because your branding strategy is one-dimensional and is fast losing relevancy. 1-2 years down the road, it would be too late to make the big shift and then get used to its workings. Getting it now will make your marketing team understand how different things work on the mobile platform and develop a custom strategy for your business, optimized according to the mobile industry.

Is getting an app part of the mobile-centric branding strategy?

During the past 3 years, the number of apps downloaded has more than tripled; jumping from an impressive 75 billion downloads in 2014 to a mighty 268 billion app downloads predicted for 2017. The popularity of apps downloaded stem by the virtue of the unmatched ease of access they provide to brands and companies towards gaining the most out of their consumers and giving consumers unparalleled access to whatever they want, whenever they want. A revolution indeed.

Everyone gets to carry your store around with themselves on their phones through the usage of apps. Apps stay there and are not “visited” like websites, definitely making them a high and immensely influential part of the mobile-centric branding strategy.

When it boils down to who gets successful and who fails in the business world has never been down to the quality of the products you make, it’s a big factor yes, but not immensely influential at that. It’s how you portray your products and their quality and how you sell it to your prospective clients is what matters in the end. Mobiles are the future that have pervaded our present, it’s now up to us on how we make the best use of our resources to capture this phenomenon while time is on our hands.