Author: Seo Expert

Just as errors occur in our lives, they also tend to happen on the websites. The 404 page is a page with an error code which means the web page your visitor is trying to get to can no longer be found. There can be multiple reasons for the occurrence of this error; this could […]

In the rapidly advancing online environment, there may be a lot of potential points of interest for the engineers, the writers and the enthusiasts but for the investors and the purely business-focused teams, it’s only about one clear and distinguishing factor: the popularity of the platform or the number of visitors accessing that platform. With […]

Marketing used to be centered around the four P’s . They’ve been taught across various marketing and business schools: Product, Price, Place & Promotion. Slowly and gradually as the world has evolved and with the uprising of the digital channels in the recent years, these have become almost obsolete and have been replaced by the […]

Hewlett-Packard, Apple, Google; do you know what is common among these companies? All of them started with just a garage for their entire operations! As we know, now these companies have grown and evolved into industry behemoths and dominate their respective industries. We all know the value and importance of the small business industry. In […]

A brand’s identity, much like a personal identity, defines what it stands for; it’s characteristics, qualities and how it differs from other brands. However, unlike human beings, brands are not born with innate identities and this presents business owners with a blank canvas on which to craft a brand identity from scratch. While it can […]

Check the boxes below that apply to you before you invest time in reading this article: I want to establish and expand my brand I want to increase the visibility and awareness of my brand I want to promote products and services I want to provide better customer service to build credible and lasting relationships […]

Be it for a small start-up or a large franchise, all designers know the importance of a professional logo design. It represents the brand, communicates their story and symbolizes their product identity to the world. Hence, a poorly designed logo can veritably jeopardize the success of the company it personifies. No matter how great the […]

A logo serves as the graphical representation of a company, which is the key identification feature of a brand, most visible to the target market. Logos form an essential element of businesses’ overall brand identity as they are a mandatory imprint on the company’s website, advertisement and collateral. Generally, the colors and design of a […]

So, once you get your hands on a really cool logo and have some really amazing advertisements going around for your brand, you take a step back and wonder, “Is this it?” Well, hold that thought right there because you are nowhere close to the end; a lot still needs doing. Branding isn’t just about […]